"Dan Kennedy's Speaking Business Boot Camp"
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A Letter From Dan Kennedy…

Don't Settle For Anything Less Than All The Fame And Celebrity You Want, All The Income And Wealth You Want, All The Success You Want From Speaking ---- And Don't Think You Must Wait Forever And A Day To Get It Either.

(Even if speaking is a new feature
of your business, you’ll discover how to
integrate MULTIPLE streams of
both active and passive income, guaranteed.)

How much money did you make last Tuesday?

Just last Tuesday, a client of mine did a special kind of tele-seminar, in it offered his tele-coaching program to 93 pre-qualified individuals, enrolled 43, and did over $129,000.00 in business, all in 90 minutes of "speaking by phone."

So, let me ask the question again…How much money did YOU make last Tuesday?

This is not a letter about the coaching business (although I do tell you how to make at least $100,000.00 a year with almost obscene ease in coaching in Manual #2. Oh, and a guy who owns a coaching company already doing over a million dollars a year did eagerly pay my $8,800.00 daily consulting fee to come to me and pick my brain two weeks ago.)

This IS a letter about ALL aspects of the business of speaking....the information delivery businesses that can be fueled by speaking......about making a lot more MONEY.

If you are insulted by a frank, blunt, no holds barred focus on making money in this business, then you might as stop reading now. If, however, your income could use a shot in the arm OR you're working too hard making money in your business OR you're frustrated with how hard it seems to be to "get over the hump" financially in the speaking business, then I have something important to tell you.

I am ready to hand you very definite, step-by-step, little known strategies for quickly increasing your income from speaking by at least $50,000.00 to $100,000.00 a year.....and for skyrocketing to prominence in your chosen field or market. And to absolutely guarantee the value of those strategies.

WARNING - it's not getting any easier out there. There's a speaker with 20 years in the biz, a book that hit the bestseller list once, is this year leading a 'Meet The Pros' Table at the NSA Convention - who had to cut 2 of his 3 employees last month and is personally back on the phone cold-calling meeting planners. There's another speaker, a well-known woman speaker, who had to take out a 2nd mortgage on her house to "keep going." Another speaker let training days he was doing for one client (at $2,500.00 a day even though he tells everybody his fee is $7,500.00!) creep up to 80% of his entire business - and a month ago, they canceled his contract.

The "normal path" in the speaking business leaves you weak and vulnerable......even if you are "successful", you very quickly bump up against an income ceiling. But far too many "successful" speakers are still cold-calling, still worrying over a "soft" calendar, still wondering where the next gig is coming from. Contrast this with what speakers using my approach have to say about their very different position, and you begin to understand.....

Why Should YOU Care A Rat's Patoot About
MY Information For Speakers?

I have done just about everything that can be done in, with or as by-product of, a successful speaking business. And I've done some things no other speakers have done.

Consequently, I'm no longer challenged or intrigued, so I am rapidly headed into semi-retirement. I spent over 9 years on the SUCCESS tour, (On average, we addressed over 200,000 people a year for 9 years.) I am no longer on the agenda. In fact, I've cut all my other dates back. I've raised fees for the 7th year in a row as a means of discouraging new business. For several years I have had the office phones answered "live" only Wednesday afternoons. I sold my products and mail-order business about six years ago.. I sold Bill Glazer my newsletter and membership business. In other words, I am winding way, way down.

In November of 2004 , in just one weekend of work, putting on a seminar only for Glazer-Kennedy Insider's Circle "members", attended by people who came from as far away as Japan and Australia, I banked over seven figures.

NEVER BEFORE AND NEVER AGAIN WILL MY BEST SPEAKING BUSINESS STRATEGIES, SYSTEMS AND INSIDE INFORMATION BE OFFERED AT SUCH A SMALL, EASILY AFFORDABLE PRICE.

And if you are interested in DRAMATICALLY increasing your income, your prominence, your success from speaking -- fast -- then you'll read this entire letter very carefully, word for word - and consider obtaining these CDs and Manuals.

It'll Require a Bit Of Patience, But You Probably Should
Take A Look At What I've Personally Accomplished
Through Speaking, So You Can Honestly Judge Whether Or
Not You Should Pay For My Advice.
What I Have Really Done

Decide for yourself
whether or not
my real accomplishments translate into
things you'd like to know,
into opportunities
you'd like to take advantage of.

(Or if I'm just blowing hot air.)

There's no shortage of folks eager to take your money and tell you how to succeed in speaking -- but an awful lot of those folks' personal track records seem to be tissue paper thin. Their exploits exaggerated undocumented, invisible. So, here, before going further, you have to decide whether I'm full of "bullstuff" or whether I could actually possess moneymaking know-how you do not have.

So, this isn't bragging. I've long ago lost any interest in impressing anybody. But I have to quickly tell you 12 things about me, so you can decide whether or not you ought to pay attention and give credibility to what I have to say, about building your career. Do I deserve your consideration? Decide based on these 12 quick bio-facts. Then read on, to see exactly how I can add "rocket fuel" to your income.

(1) SPEAK TO 200,000 PEOPLE A YEAR

I did 9 consecutive years on the Success Tour with Zig Ziglar, Peter Lowe, Brian Tracy, Jim Rohn, Tom Hopkins, former U.S. Presidents Bush and Ford, General Colin Powell and General Norman Schwarzkopf, Larry King and Paul Harvey, entertainment celebs like Bill Cosby, Naomi Judd, Johnny Cash, athletes like Joe Montana and Mary Lou Retton, etc. - those gigs were about half my speaking dates each year; the other half, "normal" corporate and association engagements and "abnormal" (but very lucrative) niche-market "boot camps." In total, I addressed over 200,000 folks each year.

Prior to the SUCCESS dates, for years, I had a more "traditional" speaking business mix of association and corporate dates. (I started in this business 27 years ago, speaking free to sell tickets to my own seminars. My first fee was $750.00. Today, I average $35,000.00 NET income per speech. And that's just fee/on site product income; indirect, total income per speech is much higher.) Last year, my worst date, a corporate gig, still yielded over $28,000.00 in income.

Many speakers would "kill" to get just one year of speaking at this level. I've been fortunate to get here and stay here, year after year after year. (By the way, I've NEVER been a "full-time speaker". Even in years I did as many as 70 dates, I was part-time.)

I have shown speakers how to completely change the way they obtain dates.....completely eliminate competing for bookings.....and how to substantially increase income per date (not just via platform selling either.) If, after as few as 3 years in speaking, you are still "scrounging around" for business OR making less than $10,000.00 a day when you speak, bluntly, you're doing some things wrong.

(2) SELL OVER A MILLION DOLLARS OF PRODUCT EACH YEAR

Every year, I sell well over One Million Dollars worth of my products from the platform. I sell product at EVERY engagement, including corporate and association gigs, including situations where other speakers say they "can't" or "aren't allowed" to do so. Also, I have coached a number of speakers in specific techniques that have increased their product sales pre-engagement (quantity bought by client), at, and post-engagement. Understanding my "million dollar platform presentation" will multiply your platform sales. Hearing my philosophy and my positioning to meeting planners about this may change your whole business.

Oh, and if you already sell from the platform and think you're pretty good at it, let me give you an example of what a little "Kennedy re-engineering" can do. I did a consulting day for a small group of speakers, and the one who arranged it began the day by telling everybody of just coming from a speaking engagement where she sold over $30,000.00 in product --- and that shortly before my Speaking Business Boot Camp that she attended, she had spoken to that same group, same size, same people, etc., and only done $8,000.00 in product sales. She attributed the $22,000.00 increase to specific changes in modus operandi I gave her at that Boot Camp.

Heck, I can even show you how to do "junk dates" -- no disrespect to such audiences, but I mean too small -- and do okay financially. For example, mostly as a favor to a long-time Insider's Circle Member, I spoke for the Topeka, Kansas SME Chapter. Not an "A" gig. But I still walked out of there with about $12,000.00 in product sales, on top of my full fee.

(3) NIGHTINGALE-CONANT & OTHER DISTRIBUTION (AND PASSIVE INCOME)

(4) SEMINAR & BOOT CAMP, TELESEMINARS, AND COACHING BUSINESSES

I've built large seminar businesses - from 1983 to 1987, one of my companies put on over 350 seminars for doctors. At my seminars, I've hired and had top speakers including Brian Tracy, Jim Rohn, Michael Vance, Nido Qubein, Bill Brooks, Joe Sugarman, Somers White and others. Most importantly, for myself, and for my clients, I engineer "Big Pay-Days": 2 and 3 day events yielding $250,000.00 to $500,000.00 in net profits. If you don't know how to do this, you're probably working too hard to make a living.

I have put many people in the "Big Payday Business" --- $250,000.00 to $500,000.00 from single events they do in their home cities, sleeping in their own beds. Adding thousands of dollars to their monthly incomes with Tele-Seminars. A unique process for marketing Coaching Programs that, with the 8 clients I've helped use it combined, generated over $3-Million in coaching income last year.

(5) NEWSLETTER BUSINESS

Almost exclusively from my speaking, with virtually no advertising expense, I built a paid subscription newsletter business with thousands of subscribers, over $500,000.00 a year in income, five levels of subscription/membership -- including one requiring $12,000.00 a year per person. My NO B.S. MARKETING LETTER business "model" has perfect applicability to most speakers.....most speakers do not understand how to do this, but could....and by not understanding this, the speaker sacrifices the #1 best way to create "equity" in a business that does not lend itself to lasting value. Let me show you how to add this important "profit center" to your business.

(Note: a number of very famous, big name speakers in the past have ended their careers dead broke, bankrupt, financial failures. Some of today's biggest names are rolling right down the same railroad tracks. This business and the "model" I have for it is THE cash-cow that has made my very early, comfortable retirement possible. It is a major leg up toward wealth driven by speaking.)

(6) INTERNET WEB SITE GENERATING SPEAKING ENGAGEMENTS AND OTHER REVENUE

Lots of folks are yakking about the Internet and many are eager to sell you web sites, banner ads, spots on "speaker sites" and so forth. As always, there's more money being made by the shovel sellers than by the shovel users. However, I actually am generating real income from my web sites and from Internet marketing, I really have booked speaking business directly from it, and can tell you "what's what" from a techno-resistant, computer-hating, all-thumbs perspective. Last month, income from my web sites, e-mail marketing and e-publishing exceeded $100,000.00. Knock on wood, it's getting bigger month by month.

I also have some clients achieving really extraordinary incomes from the Net. (For example, one NSA Member and speaker I work with now has certain corporate clients paying him fat monthly fees for something he's able to deliver via the net for pennies. Would you like to know exactly what he's doing?)

Here's a hint: a high-tech tool is no better than a low-tech tool if you do not have practical strategies for its profitable use. It's easy to be seduced by streaming video, screaming audio, and elaborate web sites, easy to be “pushed along" by speaker peer pressure to build fancier and fancier sites. I hear speakers talk about taking a year to "get their site right" or spending huge sums, and I ask: okay, you've built a $50,000.00 shovel. EXACTLY where are you going to dig with it today to load up your wheelbarrow with gold? The usual answer is: huh? Pfui.

(7) SOLD MY MAIL-ORDER BUSINESS

Six years ago (as part of my retirement plan) I sold my main products/mail-order business for a substantial sum plus continuing royalties for a number of years. Very few speakers ever create a saleable business. They work for years but build zero equity. I can show you a way to let your speaking fuel (and, if you wish, ultimately spin off) a second, stand-alone business that is a REAL business, with REAL value independent of your manual labor on stage.

If you're interested in seeing my current product catalog on-line, it's at www.glazer-kennedywebstore.com.

(8) INTERNATIONAL BUSINESS INCLUDING "LICENSING"

I have received as much as $40,000.00 up front for licensing of my products in one geographic market, and I have helped others obtain even larger licensing fees and/or royalty advances. We also have many individual "members", some of whom travel here for seminars. Last year, we had them come from Australia, New Zealand, Japan and Chile., as well as Canada.

Oh, as an aside, "licensing" doesn't have to be geographic. Just this week, I licensed certain products for use in a niche market, a single industry, for $15,000.00 up front. I have one client who was paid a cool $150,000.00 last year from one corporate client for restricted-use reprint rights to her materials. $150,000.00, zero work, zero investment, zero fulfillment.

(9) BEING PUBLISHED: 8 BOOKS SIMULTANEOUSLY SOLD IN BOOKSTORES

My first book was published in 1991. It and every book published since remains available, on sale on bookstore shelves, amazon.com, in Kinkos stores, in catalogs. These books have not only been a nice direct source of income, but they have brought speaking engagements and lots of customers. Most speakers'll be lucky if they ever get one book published by a real publisher, let alone eight....and most speakers who do get a book published see it quickly die like a diseased animal. I know a few things about self-publishing vs. trade publishing, key contract elements, book proposals, getting published, keeping books alive in the marketplace, and leveraging them for maximum income.

Admittedly, I've never had the "blockbuster bestseller", and only one person I've ever consulted with has (Bill Phillips - BODY FOR LIFE). So I'm not the guy to tell you how to hit the next 'Chicken Soup for the Soul' home run. But in the land of the eminently doable and very practical, I can help you maximize ALL the benefits available from getting a book out.

(10) USEFUL PUBLICITY

I've been on the monthly tapes put out by Selling Power Magazine and Nightingale/Conant, featured repeatedly in Success Magazine, Boardroom Reports/Bottom Line publications, had a book included on Inc. Magazine's list of 500 best business books, been written up in nearly fifty targeted newsletters, interviewed on countless radio shows. I've focused on "publicity with a purpose", not just stacking up press clippings in a quest for the biggest pile.

In fact, I frequently turn down publicity opportunities, interviews, etc. that do not fit my personal strategy and thus do not deliver adequate value for time invested. People who are "masters" in the publicity field, like Bill Harrson, publisher of RADIO & TV INTERVIEW REPORT, and Paul Hartunian - who has been on every major TV talk show from CNN's to Sally Jesse Raphael, are both Insider's Circle Members of mine, and look to me for marketing and business advice. Anyway, again, what I have for you is in the arena of the eminently doable and practical.

(11) FAST, PROLIFIC PRODUCT DEVELOPMENT

For myself and clients, I've created an average of a dozen new, major products every year. I've written and had published eight books in nine years. I put out two newsletters and a new audio tape every month. I have a complete product line just for the chiropractic and dental marketplace many people don't even know about. I know how to dramatically speed up the process of creating good, saleable, profitable info-products for platform sales, mail-order marketing and other distribution. To get rich in this business, you must be prolific. (Look at the MASSIVE product lines of Zig Ziglar, Brian Tracy, Tom Hopkins, Blanchard, Covey.)

But just pushing product out the door isn't enough. For example, I made one discovery about product content about 10 years ago that nearly doubled my prices, margins, platform sales percentages. That same single piece of information has been worth a whole lot of money to a number of speakers I've worked with personally.

I'll also show you the strategy for getting multiple products, multiple times out of the same content, so you can leverage the work to the max. For example, one of my all-time most profitable products was a "regurgitation" of previous products that required less than eight hours' work from me, and brought in $116,000.00 from the very first mailing of a simple sales letter just to my past buyers and audience members. Let me show you how to make products that make money.

(12) ACHIEVED FINANCIAL INDEPENDENCE BY AGE 45

Starting from zero, largely thanks to my speaking business as "the driving force", I became financially independent by age 45. I'm now moving into "retirement" (over the next 3 years). I'm able to indulge my relatively expensive hobby of racehorse ownership....22 of 'em, last count. (Tip: never invest in anything that eats while you sleep.) I know how to convert "speaking" into wealth (not just income). And I'm not talking about boring, mind-numbing tax strategies. I'm talking about fundamental approaches to this business very different than what most speakers do and yak about.

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My "MONEY MACHINE MODEL" integrates multiple streams of both active and passive income with speaking. My MONEY MACHINE MODEL interconnects speaking with products, newsletters, diversified distribution, joint ventures, a web of "profit centers" each lucrative independently, each also supporting the others. IMAGINE GETTING CHECKS IN THE MAIL AND CREDIT CARD ORDERS BY FAX, ONLINE OR PHONE EVERYDAY - some from people who first heard you speak 10, even 15 years ago and are still eagerly, actively buying whatever you offer now. That is the foundation of real financial security.

In addition, my MONEY MACHINE MODEL sets up periodic Big Paydays, via certain kinds of events marketed only to customers, not the general public. The KENNEDY MONEY MACHINE MODEL will alter your entire approach to your business. And I promise: you will NEVER have anything like this MONEY MACHINE MODEL shown to you anywhere else, for that matter. In fact, I've only explained it in toto to my private, individual clients who pay $8,800.00 a day, then $850.00 hourly, typically retainers or large project fees, and royalties as well, and at my Speaking Business Boot Camp.

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THE UNPLEASANT, UNCOMFORTABLE "SECRET" RESISTED BY SO MANY SPEAKERS, IS THAT "MASTERING THE CRAFT" WON'T GET YOU TOMORROW'S CUP OF COFFEE.

You can be the world's greatest speaker....you can have "better" content, go to voice and drama coaches, develop signature stories, and on and on....and still starve to death or still wind up with years of hard work but no continuing, lasting income in place to show for it. YOU CAN BE THE BEST SPEAKER AND STILL STRUGGLE AND SUFFER, unless you are also a very knowledgeable, astute, assertive marketer, with as much of your attention focused on building stable, reliable, continuing and reoccurring "back-end income" as is focused on getting engagements. If you refuse to utilize speaking to acquire customers and build a real business with multiple streams of income, you are just a paid-by-the-hour worker-bee with a fancy title and a brochure.

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NOW, HERE ARE THE NINE PRIMARY
STRATEGY-COLLECTIONS INCLUDED
IN THE CDs & MANUALS.

MAYBE NOT EVERY ONE'LL APPLY TO YOU.
LOOK AND SEE WHICH ONES DO……

Opportunity #1:

Getting Most Of Your Speaking Gigs
In A "Competition Free Environment"

The meeting planner says that she and her "committee" are
going to review your materials along with five
other speakers and then pick one. She'll let you know.

Nuts to that. Leave me out of that sick, humiliating process. Let the others all fight over these crumbs. Crying "pick me! Pick me!" like wallflowers at a barn dance. Or being pitted against each other for fee discounts. Again, nuts to all that. What you want to do is a very specific kind of positioning and marketing, so that you get your bookings in a zero-competition environment..........where you are the only contender......and where you aren't even bothered talking to a prospective client until that client has pre-determined he or she intends to hire you.

Frankly, you may not be able to make this particular change instantly, overnight. But you CAN start immediately. And you can complete the transition within a year.

Imagine: no more begging. No more losing out to some other speaker. No more grimy fee wrangling, when they call you back and beat you down based on how cheap the other guy'll work. NO MORE COMPETITION, PERIOD. Look, I teach sales professionals, doctors, and corporate clients in 136 different fields how to sell in a competitive free environment. For me, this is formulaic. And I've done it in my speaking (and consulting) business for at least the last 10 years. And taught it one-on-one to clients in our business. I guarantee I can show you how to strip competitive selling, committee nonsense and fee resistance out of your business too.

STOP BEGGING. Make them beg you. Think that sounds like a pipe dream? You're wrong. Be a skeptic and keep suffering, or be smart and investigate my methods for yourself.

Opportunity #2:

How To Become Famous For Free In Any Niche Market Of Your Choice, In 180 Days Or Less - And Have Clients Calling You "Out Of The Blue" To Book You (no, this isn't simple "publicity")

This is a very specific, definite, proven "marketing model" that Jeff Paul and I have fine-tuned to perfection. And I'm going to PROVE ITS EFFECTIVENESS to you with actual examples (not just "ideas".) I'll show you the actual marketing tools used to do this, and let you quiz somebody who has done it. And you WILL "get" precisely how to become famous, perceived as the "top dog" expert in your field, in any niche market you choose in 180 days or less - and to have plenty of good speaking opportunities materialize in that market - all without even one copper penny of net advertising or marketing cost. I know it sounds impossible. But I promise: no gimmicks, no trickery, no plays on words; this is real. I'll reveal a "secret" that GUARANTEES you the eager, enthusiastic cooperation of the media within the niche, in making you famous. I'll even go so far as to show you how I did this "the dumb, hard way" back in 1980 in a niche vs. how we do it today, the smart, easy way. Employing these strategies can't help but deposit at least $100,000.00 into your bank account in the first year of use.

I've got a client who gets more paid, full-fee speaking engagement invitations by accident than you may get on purpose, because of this one strategy.

Opportunity #3:

How To Do Half The Dates For Twice The Money

I laugh when I hear speakers bragging to each other about how many dates they do a year – 100, 150, 200, 420. If this is the "red badge of courage" for speakers, count me out. For many of these braggarts, it means they're actually making minimum wage! But I once thought like this too. It's easy to get caught up in this. But it is much, much smarter (and much more worthy of bragging) to make twice the money in half the dates. The important stat is net income. And THE most impressive stat is big net income from few dates.

Through careful selection, then smart pre-date, at-date and post-date marketing, I'll show you how to at least triple your current fee in net earnings per engagement. You can then use this to cut the least desirable dates out of your schedule and give more time to your family, golf game, writing that novel of yours, or whatever. Of course, you'll have to give up bragging rights to the most number of layover hours spent in the Atlanta Airport.

By the way, for those of you who (still) love spending every waking moment either speaking or getting there, all this'll do is multiply your income. For those of you who HATE marketing, this dramatically reduces the amount of that needed, because you need fewer dates. Anyway you want to look at it, what I have to tell you about this is enormously valuable.

Opportunity #4

Million Dollar Platform Selling Strategies

In dollars-per-head, I have probably, consistently outsold every other speaker. In the rally environment, I and the "big names" know this to be the fact. I have been paid as much as $50,000.00 to teach a speaker how to go from "chump" to "champ" in platform selling. I took one speaker who hated it, was scared of it, and so awful at it, it was painful to watch and got him up to selling to 80% of everybody in his seminars; in two years, he sold $400.00 to $700.00 "packages" to 4,132 people out of 5,046 who attended. (I know; I owned the company that published his products). If you like, ask speakers like Bill Brooks, Pamela Yellen, Tom Hopkins, even Zig Ziglar whether or not Kennedy "knows his stuff" when it comes to selling from the platform.

On the CD’s and Manuals, I lay out exactly what is required to secure client/meeting planner co-operation, and to do this successfully, from control of logistics to actual presentation., I will even surgically and precisely dissect key parts of my own Million Dollar A Year Platform Sales Presentation. I'll also tell you the most common mistakes speakers make. I'll reveal how to get good results in bad situations. I will NOT coach a speaker personally in this for less than $15,000.00. But I promise, like that masked magician on FOX TV who has revealed how all the tricks are done, I will reveal exactly how I get such extraordinary results.

Opportunity #5:

How To Maximize Value Of Each Trip & Time On Road

If you don't HATE travel yet, you will. I do, with a bile-rising-out-of-the-stomach, fist-clenching passion. As a result, I've made an obsessive fetish out of engineering each road trip for maximum possible profit. I leave no stone unturned, no minute unbilled. Some of my practices are admittedly controversial. You won't be able to swallow 'em all. That's okay. I'll bet you latch onto one or two of them and appreciably improve your bottom line profits immediately. I am bulldog determined to maximize the income I get from each engagement and each trip.

Opportunity #6:

How To Set Up & Enjoy Periodic "Big Pay-Days"

If you aren't making ‘at least’ $100,000.00 to $300,000.00 in a 2-day period, in a weekend, at least two to three times each year, you are screwing up. However, I don't think there are 50 speakers in the entire world who truly understand this secret. (Quite a few try putting on some sort of seminars and fall flat on their face. But I promise, I'll show you what they don't know, and exactly how you can EASILY pull off a Giant Payday now and then.)

Why Should You Work All Year For $250,000.00 When I Make That Much In A Weekend?

Okay, maybe you make $200,000.00 or $300,000.00, maybe more from your whole year's work. But how many times a year do you make $100,000.00 to $300,000.00 in just two days? I do, virtually at will. (So do about two dozen of my private clients I've taught this to )

The "science" of SETTING UP BIG PAY-DAYS via high-priced, multi-day seminars, retreats and "boot camps" marketed, usually, only to your own customers/followers is something I've mastered and taught to private clients.

Just for example: Bill Glazer and I had 263 people each pay between $1,097.00 to $3,500.00 to attend one such seminar in Cleveland - and we mailed to less than 5,000 people (all our customers) to fill it. And we filled it with just two mailings, NO telemarketing. Our "net" after all expenses including actually putting on the event was over $500,000.00.

Sometimes my client's results are even more impressive. Imagine this - my client who is a speaker/consultant only to the carpet cleaning industry had 523 people in his annual "boot camp" last year, at an average of $2,500.00 each. He had me as a guest speaker. For this year's event, he's got a ballroom for 600. But don't worry; he had over 150 enrolled 10 months ahead of time, using my "layaway plan strategy." That's in the carpet cleaning industry!

Another client, in Canada, had his biggest "boot camp" in 10 years of business last year using my suggested marketing strategies - and did over $700,000.00 in business in 3 days.

Keep in mind: you are leaving this kind of opportunity untapped, but it does exist for you right now, based on the speaking work you already do.

I can show you how to use your speaking business starting today, to set up your own BIG PAYDAYS as quickly as 6 months from now - and to set up at least two a year.

A Little Warning About The Economic Fallacy
Of "Repeat Engagements"

Everybody brags about having repeat gigs, everybody seeks them. Well, I present a very contrarian viewpoint: that a lot of repeat engagements is NOT in your best financial interest. I'll show you several different "models" for filling your calendar. I'll reveal the truth that too many repeat gigs may actually murder your career. (Very few speakers carefully think through the economic impact of different approaches to this business. You should. I'll help.)

Opportunity #7:

How To Create Exciting Multiple Streams Of Income From Speaking

Tele-Seminars. Tele-Coaching. Coaching Programs. Web-based info-delivery. EVERY speaker has opportunity at his or her fingertips to successfully do one or more of these things, and they can be much, much more lucrative than speaking. Or they can reduce the number of gigs you need to hit your income goal.

For example, this year, Bill Glazer and I have 237 members of our own tele-coaching program, each paying $197.00 a month. This takes 90-minutes a month. In essence, I chose 24 days on my calendar and gave myself 24 bookings - each worth about $33,800.00 And I can do 'em on a cell-phone anywhere I please….. In Cleveland, sitting out in my backyard, enjoying my mountain view, sipping iced tea. On the road if need be. Wherever. In my underwear if I prefer (not a pretty visual). Admittedly, $33,800.00 a day ain't chump-money. Plus it’s a whole lot easier than booking 24 of those days with no meeting planners to deal with, no bureaus taking their cut, no travel, no hotel beds, no bad food, no income uncertainty. Not bad huh?

By some standards, I'm a piker. One client of mine has over 400 people in his $347.00-per-month tele-coaching program, plus over 100 in his $847.00-per-month program. That's over $223,500.00 of "locked in", predictable income deposited into his bank account every month - for a total of 4 days' work per month. I believe that equals a $223,500.00 speaking fee. Is he some kind of a freak? Not at all.

I have a client who has a more elaborate coaching program, including tele-coaching, a series of workshops, etc. It's a three year program. Each member pays $36,800.00. Last year, they added over 100 new members. Do the math.

By the way, nearly all those new members came out of the audiences from their speaking engagements.

I even consult with a client in a coaching business who is a franchisee of a Tony Robbins company. I revolutionized their marketing.

How A "Heart Attack Waiting To Happen"
Changed His Speaking Business

IF YOU READ NOTHING ELSE IN THIS ENTIRE LETTER
READ THESE NEXT FOUR PARAGRAPHS

Finally, I have a client who works mostly with big corporations. For years he's insisted he "can't" sell product from the platform. And he has refused to do much of anything to create back-end income. Thus, he's an "NSA big shot" that everybody envies, and he brings in about $800,000.00 a year - but he's on the road virtually five days a week every week like a traveling salesman, he's in poor health, his one kid's a juvenile delinquent, and, well, he's a heart attack waiting to happen. Finally, three years ago he saw the light. And even though he still rarely sells product from the platform, he did at least do something with all those business cards he collects. His multi-pronged coaching program, which includes tele-coaching, restricted access web site services, etc. sells for just $97.00 a month onsy-twosy, as little as $37.00 a month if the corporate client pays for hooking up all their salespeople or managers. He sells it by sending out a sales letter to all those "business cards" and just by talking about it with the corporate clients.

The sales letter to the "business cards" gets terrible response in percentage terms - on average only producing one measly coaching sign-up per audience after the fact. Still, by the end of the second year, he has over 400 individuals getting their credit cards dinged for $97.00 a month (that's $38,800.00 a month), plus another 600 paid by corporate clients at $37.00 a month (that's $22,200.00 a month) - total $61,000.00 a month. Very soon, this will provide as much or more monthly income as he's making running around the country like a madman, racing through airports, schlepping to shuttle buses, getting rained on and snowed on. Oh, and by the way, some of these coaching members are (to his surprise!) buying his products off the same web site they visit for their services. I think he did about $20,000.00 or so last year in these accidental, oh-by-the-way sales. Oh, and one company did a "corporate buy-out" and cloned everything -- he lets them clone the site, delivers masters of tele-seminar monthly tapes, a disk of the written materials, etc. and they produce and deliver everything to their employees...they pay $25,000.00 a year for that.

Let's see, that's $61,000.00 times 12 months, $732,000.00, plus $20,000.00, plus $25,000.00 --- $777,000.00. Total costs run less than 20%. So it's about…$621,000.00!!!

By the way, if he totally stopped speaking (or couldn't speak) tomorrow, this would dwindle down by about 30% a year. So the first year of zero-speaking, he'd still bring in about $540,000.00. The second year of zero speaking, still about $380,730.00 coming in the doors. The third year of zero speaking, still about $266,500.00. It'd take four years of zero speaking for the income to drop below $200,000.00. If you stopped speaking tomorrow, what would your income built up through speaking look like next year?

Three years from today --- no matter who you speak to, how often you speak or what you speak about (or how dizzyingly brilliant you are at "the craft") --- you can be starting out again on January 2nd with NO income other than what will occur from your manual labor in the days ahead.......OR you can be like this guy.

No, you might not create a $700,000.00 income in 3 years even if you get my CDs and Manuals and follow every instruction as if Moses brought it down from the mount. But if you just did 10% as good (90% worse!), you'd still have $70,000.00 of locked-in, guaranteed non-manual-labor income flowing in. It's your choice.

With these CDs and Manual I will give you a lot of inside detail about how such "back-end income streams" are structured and sold. I will reveal "hidden steps" to marketing such services that yield huge results.

I'll even show you how you might create your own "high-end mastermind group" as a business. In my case, I have 19 people in my group, who pay me $12,000.00 a year to participate. We meet four times a year, two days each; eight days total, plus it requires about three more days of my time. $228,000.00 divided by fifteen days = $15,200.00 a day. Oh, and we have a waiting list with five more who want in, but limit it to nineteen.

I don't know, maybe this sounds "beyond you". It is not. It requires changing your understanding and viewpoint of the speaking business....then certain how-to knowledge for implementation....and, admittedly, devotion of some time to put things in place. But please keep an open mind. Because this is the real business that speaking can fuel.

Opportunity #8:

How To Be A "Toil In The Trenches" Published Author And Still Do Very Well Financially

Not everybody can do the next 'Chicken Soup For The Soul' (although God knows, everybody with a word processor is trying) and not everybody can get on 'Oprah.' In fact, statistically speaking, these are freak happenings right up there with being hit in the head by lightning. Most business books sell between 15,000 and 30,000 copies. That's all. But you can be a successful published author and you can profit substantially by churning out such books.

I've had as many as 8 in bookstores (and @ amazon.com). At the moment, there are 5, and then I have "e-books" sold only on the Internet. Four more on the way to the stores, too. My books have been translated and published in Czech Republic, Hebrew, Japanese, Chinese, Spanish and German editions, from which I've received licensing fees and royalties over and above the regular advances and royalties. The size of my advance has 10-timesed from the first book to the seventh. Three of the oldest were up-dated last year and re-issued now, for another "life" in the stores. Two others are being up-dated now for release later this year. I’ve had three different trade publishers, the largest being Dutton/Penguin. Each one is urging me to bring them my next book.

I can tell you how to create a continuing career as a published, publicized and promoted non-fiction author, with a healthy life in "backlist"; how to maximize direct and indirect earnings.

Of equal importance to most speakers, I can tell you how to use such books as a means of acquiring customers for your back-end, multiple streams of income. Most speakers give little or no thought to this. It should get all the thought!

Opportunity #9:

How To Turn Names Into Gold: Creating A Successful Mail-Order Products Business
Out Of Your Speaking Engagements

I'm about to break a cardinal rule and do a little teaching here. The rule is: don't teach in a sales letter. Sell in a sales letter. But I'm going to foolishly attempt teaching a concept that usually requires hours and hours to get a speaker to grasp, in a few paragraphs. I should probably have my head examined, but here goes....

My clients who are "information product direct marketers" and I all LOVE coming into our offices and finding the FAX machine tray full of "money".....product orders. We LOVE getting orders by the Internet, by voice mail, from outsourced order taking services and by mail. This can be a 99.9% automated, robot-run, hands-free, zero staff business fueled by the speaking you're doing anyway. It can build up to big numbers, even to a "real" business with value separate from your speaking business. (I ultimately sold mine.) I canNOT urge you strongly enough to learn everything you can about this. (And I find most speakers know NOTHING about this.)

Personally, I didn't do anything of gigantic proportions. Over 20 years in speaking, I acquired about 40,000 customers willing to continue buying products, newsletters, etc. from me long, long after they'd seen me speak.

In the early years I wasn't near as smart about this or as committed to it as I was in the last 10 years (although I wish I had been.) 40,000 is a good-sized number if you look at it by itself. If you put it in the context of 20 years, it's only 2,000 a year. At an average of, say, 50 gigs a year, it's only about 40 acquired and retained customers per gig. If they made a point of doing that, any speaker could do it. I'm not that difficult to duplicate. It's nothing to brag about.

But that 40-per is a very important "secret" to having speaking make you financially free, independent and secure.

For me, that little number built into a business that made me rich in just 7 years. Then let me sell that business -- a business consisting only of two things: that list and intellectual properties, putting one of the final "bricks" in my retirement. Without that little number, my life would be very, very different.

If you go look at most speakers with 10 to 20 years (or more) in speaking, you will find they have ignored "this little number", they have not built up any significant non-manual-labor income or a viable customer list, they have no mail-order business of any size, and they darned sure have nothing they could sell. In fact, a few years back, a very prominent speaker, a CPAE in NSA, an author of a very fine book which had been in the stores continuously for many years....a 30 year veteran of this business.....died unexpectedly. I knew him and his wife. I expressed condolences and let it go at that. A few months later I heard from two different sources that she was having financial difficulties and might have to sell their house. I called, to explore buying the customer list. And she told me they had no such thing. They had no such thing. What she had to sell were rights to a few cassette programs - virtually worthless by themselves. And his personal library. Dat's it.

Okay, obviously, he could have cured this just by buying more life insurance. So I'm not talking about worrying over what happens if or when you die. My kids are on their own. If I get the chance, I'm spending it all. That' neither here or there. What is important is how you are going to live, as a result of your speaking business.....relaxed, secure, with dependable income OR always chasing the next gig to pay the bills.

Just to clarify, I'm NOT saying you should necessarily, intentionally do less speaking. My friend, the late Cavett Robert, LOVED being on the platform, if he could have he'd have been there on his last day. And that's fine. And if that's you, by all means, work as much as you want to, as long as you want to. But let me make three other suggestions:

(1) Work because you want to, NEVER because you have to.

(2) Get very, very well paid for it, not just in a fee today but in back-end, residual value.

(3) Leverage your talent, don't just use it.

Bottom-Line:

Everything I do, everything I know, may not apply to you. But most of these key areas of this business that I've just described should and can have direct relevance to you, and can be enormously profitable for you. And based on doing a lot of personal consulting work with speakers at all levels of experience and success (from 20 years in the business and over $500,000.00 a year in earnings to beginners and everybody in between) I can absolutely assure you that much of my information is completely unknown by 99% of all the speakers in the business -- thus, truly "secrets". What you will discover in my CDs and Manuals WILL give you a stomp-and-befuddle-the-competition advantage, WILL change the way you conduct your business, WILL increase your income, WILL diversify your business, WILL accelerate your progress.

In summary, the KEY STRATEGIES that I've discussed here (and there ARE more I taught, not mentioned here that are on the CD’s!)

How to get most of your speaking engagements in a

competition-free environment

How to become famous-for-free, fast, in any niche market

How to do half the dates for twice the money

How to maximize the value of each road trip

How to set up Big Pay-Days, make $50,000.00 in a weekend

Very different "models" vs. lots of repeat engagements

How to "live long and prosper" as a published author

How to use your speaking to fuel a MONEY MACHINE with multiple streams of income

Please do not be stubborn about this, to your own detriment.

It does NOT matter what you think about me. This isn't about me - it's about YOU. Some speakers respect me but don't like me. Some like me. Some adore me. Some think I'm something I'm not, entirely based on second-handoke. Some hate my guts. But none of that matters. What matters is you getting your hands on information you won't get anywhere else, that can get you into a much better position in this business, fast. You don't have to like the source to use the information.

And please don't feel like getting this is some kind of "admission" or "confession" you don't want to make. Many of the speakers who attended my last-ever Boot Camp or who have hired me as a consultant are VERY successful. VERY experienced. They didn't come to the Boot Camp with masks on to conceal their identities. However, if you prefer, nobody need ever know that you got these CDs and Manuals. I won't tell. (There is a "name" speaker who, over the years, has bought several consulting days from me on the condition that I never use his name or tell anybody he did so. His secret is safe with me. His initials are.......just kidding.)

If you think you know it all, you don't.

Finally, there's no "price excuse" for
NOT getting your hands on
my speaking business strategies

In the past, there have only been two ways to access all the strategies I've been discussing in this letter. One was to attend the Speaker Business BootCamp that I am referring to in this letter. It required $2,995.00 per person to attend….and was oversold (we turned away 13 people on the waiting list!)

Admittedly, three grand less five bucks isn't pocket change.

The second point of access has been private consulting. That fee keeps increasing. Currently, it's $8,800.00 a day, a one day minimum to start a relationship, $850.00 an hour after that. There's a long, long list of speakers (and information marketers) who'll tell you it's worth five times that much.

However, I recorded the Speakers Business BootCamp and reprinted the Manuals I gave out to the attendees, and I’ve decided to make them available for you. Each Manual's over 150 pages, and includes not just information, but lots and lots of actual examples. Actual sales letters for products, boot camps, coaching, for example - with analysis so you understand the "why" behind what's been done and what works.

So, for the time being, I'm making it possible to obtain these materials for a reasonable investment….your price for all 8 CD’s and the 2 huge manuals is ONLY $1,597.00.

The price may be a little hefty for the CDs and Manuals but dirt-cheap for the value of the information. And keep in mind that over 175 people paid $2,995.00 to get this. And there's no ulterior motive or big upsell. This is NOT a "set up" for a seminar or coaching or anything like that. And I could care less if it stirs up a consulting client - I'm busier than I want to be with consulting now. (This series of CDs and Manuals is complete in and of itself.)

Does this still feel like a lot of money to you? I sincerely hope not. Please go back and read the specific examples of speakers' income increases I described in the preceding pages. If you got 1/10th the result of any of them, then this fee is peanuts. Remember, this is NOT info about "being better at the craft"....about "the art of speaking". This is all about putting a lot more money in your bank account. (I will even give you FIVE FAST CASH MINI-STRATEGIES. At least one or two will be instantly useable by you.)

I can promise you this: you will NEVER have another opportunity to acquire this information for any price even in the neighborhood of this low fee. And I do mean NEVER.

Value to you far beyond your investment
is absolutely guaranteed.
In fact, you get TWO guarantees,
not just one.

I am NOT asking you to buy "a pig in the poke."

You get a FULL 1-Year ‘Risk Free’ Guarantee.

There are NO questions, NO forms to fill out, NO flaming hoops to jump through. NO explanation required - or desired. Bluntly, I could care less why, if you are not delighted with the money-making information that I put into your hands (and head), simply ship the thing back. And you'll immediately get back every penny you invested..

So you take ZERO risk looking and listening.

The only risk to you is what you lose by NOT looking and listening.

I'm many, many things, but I'm not an idiot. I have many flaws, but economic stupidity is not one of them. There is no way on God's green earth I could afford to put these CDs and Manuals out with this guarantee unless I was rock-solid certain I wouldn't be buying them back.

So I have stripped away any possible reason you might have for NOT saying 'yes.'

A Few More Thoughts About The Investment

This entire investment is less than one or two "product packges" sold by you ought to be. About 20% of one speaking fee. (It better be.) If you don't quickly secure at least one speaking gig you know you wouldn't have had otherwise, as a direct result of the know-how gained....if you don't increase product sales by more than this the very first time you use any of those suggestions....if you don't make back this tiny investment easily and quickly, you should return everything in person: come here and let me be your Dr. Kervorkian and put you out of your misery. It'll be proof you're simply too dumb and feeble to live.

If it's a strain for you, and you're new to the business, there's no shame in that - no shame in being cash-without (only shame is staying that way). We make it easy to take care of this in installments. Oh, and if you've been in the biz a while and this is still a strain, then that simply tells you how desperately you do need to get this information - so you never need agonize over spending a day's wage again.

By the way, this is about a quarter the amount of money a good couch costs in an upscale furniture store. Something to park your butt on costs four times as much as this. Imagine that!

If it's just plain scary to you to part with this kind of dough and you're worried about value, I refer you to my guarantee. I'm taking all the risk here. You're taking none.

If it just bugs the beejeezus out of you to give ME the dough, knowing how much I'll wind up making for doing this, well, tough. I am going to put over $100,000.00 into my bank account for doing this. Hopefully more. If I wasn't going to, I wouldn't be doing it. But, if anything, that ought to motivate you, not annoy you. And, anyway, it shouldn't matter how well I do; what ought to matter is how much better you'll do armed with the ammunition in these CDs and Manuals. Oh, and keep in mind, that YOUR individual decision won't matter much to me. I'm gonna get Omaha steaks delivered to my door, travel first class, and buy more racehorses whether you fork over your few hundred bucks or not. In the grand scheme of things, your money or absence thereof won't change my lifestyle anymore than a drop of rain changes the ecology of the ocean. But it sure could have a huge impact on YOUR lifestyle.

So, you've got low cost. Ironclad guarantees. The convenience of it all handed to you (no seminar to come to.) No way to lose. Abundant proof that I have value to deliver. What more could you want?

A few caveats.

Don't expect "beauty." I don't use power-points, laser light shows or other pyrotechnics when I speak, and I don't put on a beauty pageant when I deliver published information. You're getting plain-Jane, spiral bound Manuals and a recording of the live event on CD.

Don't expect philosophy. You will not read or hear about saving the world, caring and sharing, loving and hugging, opening up your soul to your audiences, and so on. We will not be figuratively lighting candles, holding hands and singing kumbaya together. This is entirely about the BUSINESS of speaking. Not about how to speak, how to tell a funny story, about ethics or morality or spirituality. BUSINESS. BUSINESS. BUSINESS.

Don't expect me to be gentle. You will get what I have to offer with no sugar-coating. Blunt. No B.S., no fluff, no gentle caresses. I'm a little flawed in the nurturing department. So if you need somebody to break it to you gently, there IS a good reason NOT to get my CDs and Manuals.

What you can expect is the most powerful strategies I've got, nothing held back. As I said earlier, I am deliberately shrinking my schedule, and will be turning away biz more and more (not proactively seeking or competing for it). So I have no reason to keep anything in my pocket.

You need to take care of this RIGHT NOW, or be left out.

Sincerely,

Dan S. Kennedy

PS: If you're one of the first 250 to Order, I’ll throw in both of these bonus gifts FREE:

BONUS #1: At a recent seminar, I hosted a private closed door session just for speakers where I answered their specific questions. This session turned out to be valuable… beyond my wildest expectations. The questions were very well thought out and dealt with personal concerns of many who were in attendance. I recorded the session and have NEVER made this information available until now. But will include an additional CD with your Speaking Business Boot Camp order

BONUS #2: One of the all-time masters in ‘Platform Selling’ is Platinum Member Ron LeGrand. At a Glazer-Kennedy Marketing & MoneyMaking SuperConference, Ron delivered a standing-room-only breakout session of the art of selling from the platform and becoming a seminar promoter. Let me tell you, I know just about every speaker who is any good at this at all. After all, I’ve shared many programs with greats like Zig Ziglar, Tom Hopkins, Brian Tracy, Jim Rohn. I’ve coached bad to good. Seen the best there is. And I have always said that Ron’s as good as it gets if not better. (You could put him on stage in a Greyhound bus station stinking of Carmel corn and wet socks, in bad lighting, with a high school marching band rehearsing in a corner, and he’d still sell well.) Once again as a special BONUS, you will receive a copy of the same presentation that Ron made at The SuperConference.

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