Gold Member Login

The Official Dan Kennedy Website


Annual Review of Top 100 Infomercials (1998)

Analysis and list courtesy of Jordan Whitney Inc., 17300 17th-Str.#J-111, Tustin, Ca. 92780/Ph. 714-832-2432. JW publishes the monthly Greensheet Report on direct-response TV, and visitors to this site are entitled to a special offer: 2 monthly editions for the price of 1 ($250.00 plus s/h.) Dan Kennedy's comments re. the list appear at its conclusion.

1. Carleton Sheets Real Estate Investing
2. BioSlim
3. Total Gym
4. Making Money (Don Lapre)
5. Secrets To Money (Richdale)
6. North American Slimdown
7. George Foreman Jumbo Grill
8. Facial Magic
9. Get Down The Pounds
10. Attacking Anxiety*
11. Ingenio Cookware
12. Timeworks (Fitness Device)
13. PROACTIV SOLUTION** (Judith Light)
 14. Give Me Five (Susan Powter)*
15. Psychic Talk
16. Mega Reading
17. Smart Nails
18. Red Devil Grill
19. Straight Shootin' Golf***
20. Iron Quick
21. Cyclone Cross Trainer
22. Protect Yourself
23. Epil Stop+
24. Trudeau System
25. Fat Absorb
26. Perfect Buns & Thighs
27. Charleton Heston's The Bible
28. Web TV
29. Elen Kreidman Relationships
30. Power Train
31. Bissell SteAm-N-Clean
32. Dynamic Health
33. Bun & Thigh Sculptor
34. GloShield
35. Brown-N-Crisp
36. TherAcel
37. TaeBo
38. Beautiful-U
39. Sportsmans Dream
40. Infinite Dress
41. MegaMemory
42. Bowflex
43. Kitchen Quick
44. Just Kidding
45. Fat free Express
46. Aero Bed
47. BodyFlex
48. Showtime Rotisserie
49. Classic Country
50. Wall Magic

Selected Shows Of Note From Remaining 51-100:

52. MegaMath
56. Juiceman
63. Personal Power/Tony Robbins
67. PRINCIPAL SECRET/VICTORIA PRINCIPAL**

*Past/Present Consulting Clients and/or Kennedy Inner Circle Members
**Guthy-Renker Corp. infomercials; Dan Kennedy consulted on. (Mr. Kennedy has an on-going consulting relationship with the Guthy-Renker Corporation encompassing most of its infomercials.)
***Mr. Kennedy developed the original "creative" for the Straight Shootin' Golf direct-response TV projects, and wrote and produced the first infomercial. Sequels are now airing.

COMMENTS FROM DAN:

A quick look at the top ten remind of the famous quote: you can never be too rich or too thin. And, the basic "E-FACTORS" that I teach for all types of selling (in "Midas Touch Selling Audio Program", for egs.) are the foundation for virtually ALL of these ultra-successful infomercials. Note that, increasingly, infomercials are used to create on-going businesses ala Guthy-Renker's Victoria Principal skin care and Pro-Activ acne treatment product businesses, each a 20 million to 40 million dollar a year business. In a recent issue of my NO B.S. MARKETING LETTER, I provided an inside peek at the business building strategies of the company behind the George Foreman Grill. All these businesses include mail-order, web site, and retail store distribution.

FOR MORE INFO ABOUT THE DIRECT-RESPONSE TV/INFOMERCIAL AND DIRECT MARKETING BUSINESSES, REFER TO DAN'S BOOK: "HOW TO MAKE MILLIONS WITH YOUR IDEAS" © Dan Kennedy 2005. All Rights Reserved.