The Official Dan Kennedy Website
by Dan Kennedy
How do you know you have a powerful, effective headline? Here's a great acid test: separate the headline from everything else, out of context, and treat it as a classified ad; nothing but the headline and a response instruction....then ask yourself if people would respond. So if your headline is, say, the name of your company, the classified ad would read: 'Acme Plumbing. For more info, call 1-800-000-0000." That does NOT work. But if the headline is; "Any Plumbing Problem Expertly Diagnosed And Solved Fast, With All Work Guaranteed - same Day Service. Call 1-800-0000" that does work. Put every headline you use in your ads, letters, flyers, brochures to this Test.
- Telegraph a dynamic benefit or promise
- Add "How To" to the beginning
- "Flag" your targeted prospects. (Example:
(ARTHRITIS SUFFERERS: HOW TO END PAIN IN 59 SECONDS)
- Arouse curiosity
- Use meaningful specifics. (Egs: 59 seconds is more "specific"
than "in seconds".)
- Use powerful attention-grabbing words, like "Warning", "Guaranteed", "New", 'Now."
Business Resources
- Million Dollar Rolodex
- Dan Kennedy's Services
- For V.P.'s of Sales, Sales Managers: How To Make Salespeople More Productive With "Magnetic Marketing" (From "Conversations With Industry Innovators" by Lotus)
- Recommended Books From Dan Kennedy's Personal Success Library
- Annual Review of Top 100 Infomercials
- Tim Paulson Interviews Dan Kennedy
- The "Headline Test"
- Smart-Bomb Selling
- How to really make money in mail order
- How to Sell Your Way Through Life
- Making Money Without Money
- Key People for Your Company
- Don't Let Your Business Own You
- How to Get "Booked Solid"
- Q & A from the pages of Dan Kennedy's No BS Marketing Letter
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"If You Can Pick Up A Telephone – You Can Quickly and Easily Discover How You Can Profit From Simple Online Methods to Attract New Customers & Generate More Sales…Even if You Hate Computers”
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"Sign-up today for my FREE course entitled "Successful Marketing Strategies". Several times a week I'll provide you with valuable marketing information and strategies that have been proven and tested by hundreds if not thousands of successful businesses of every type, size and locale. You can opt-out at any time (but I seriously doubt you ever will) ... and don't worry, we respect your privacy and will not share your information with any 3rd parties." -Dan Kennedy
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Done4you Newsletter
As seen in Dan Kennedy's August 2005 No B.S. Newsletter -
CLICK HERE FOR 'DONE4YOU NEWSLETTER'2005 Info Mktg Summit
November 2-5, 2005
The richest, most successful info-marketers in the world and those most serious about entering the field and launching their own information businesses, those developing such businesses, all gather only one time each year to exchange new information, new discoveries, 'what works', opportunities, to network and make contacts
Read more...Luxury Newsletter
Marketing to the mass affluent has never been easier-- Find out why this is the largest growing market in the U.S!
Click here to learn moreSpecial Offer
TEST DRIVE 3 MONTHS OF DAN KENNEDY'S 'ELITE' GOLD MEMBERSHIP ABSOLUTELY FREE!"Take Me Up On My RISK FREE Offer To Point You To Overlooked Opportunities In Your Business, Hand You Ready-To-Use And Incredibly Powerful Strategies For Magnetically Attracting Lots Of New Customers Or Clients...Selling More, More Often To Current Customers." - Dan Kennedy
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