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How To PUT DAN KENNEDY and BILL GLAZER’S HAND-PICKED ‘MASTERMIND
TEAM’ TO WORK ON
YOUR BUSINESS AND MARKETING CHALLENGES AND QUESTIONS, AND GET THEIR BEST
CURRENT How-To ADVICE, ALL FOR LESS THAN $8.00 A DAY
Dear Member,
For less than a couple
grande-double-latte’s and a biscotti at Starbucks a day, you can join Gold+,
which is likely the most valuable tele-seminar series and coaching program
ever created. You not only get ‘both’ Dan and Bill, you also get their own
hand-picked team of experts, including some Platinum Members. And you get to
submit questions, problems, and situations in advance for them to work on,
on your behalf! (Plus, you’ll actually get to network with the ‘Best of the
Best’ Inner Circle
Members in this ‘exclusive’ program….as you will soon see!)
Participation will
be limited to 200* Members, so it is vital that you read and respond to this
quickly. (After that, if
additional Members are added, it will be at a higher fee.)
Specific to Gold+, we
will be organizing the content and co-hosting the entire coaching program.
And as an IMMEDIATE SIGN-UP BONUS, you’ll be receiving a new
audiocassette where both of us discuss the seven most important changes,
trends and opportunities in marketing that have developed during the year,
and how you should respond to them. You’ll also receive a MYSTERY
GIFT from Bill that could easily
be worth gobs of money to you, a marketing idea you can use immediately for
profit.
Plus, as a Gold+ Member, you will receive a
50% discount on
all Glazer-Kennedy events and seminars AND YOU ARE INVITED TO ATTEND THE
EXCLUSIVE……
……GOLD+
ONLY FREE
ANNUAL
NETWORKING EVENT & SEMINAR!
Yes, you read this
right!! Once a year we will get together as a group for a day and get to
know each other in person. Bill will be there…Dan will be there…AND,
hopefully you will be there! There are plenty of very smart and successful
people in Gold+. This is your chance to meet them. Your chance to make
deals and joint venture with them. Your chance to learn what they are doing
successfully and copy their model.
There will be special
time for Open Hot Seats. ANY marketing or business topic, question, or
challenge is fair game. As many as we can fit in. We’ll do as many as we
can. Turn problems into opportunities, like rabbits pulled out of a hat.
At the risk of
sounding COCKY – What would a day of having both Dan and Bill’s marketing
and entrepreneurial mind be worth to you? Not to mention the opportunity to
meet and rub elbows with the other ‘Best of the Best’ Inner Circle Members.
Now, to….The NEW GOLD+
Program,
MAIN SERIES OF
TELECOACHNG SESSIONS
There
will be TWELVE special “closed door,” live tele-seminars and tele-coaching
calls, one per month. Each will include approximately 30 to 50 minutes of
seminar content. In some months, there will be interviews, in others,
roundtable discussions with multiple guest experts. Following will be 30 to
45 minutes of discussion of questions you’ve submitted in advance, plus
open, live question and answer time. Although not necessarily in order, a
partial list of the topics of these calls and some of the planned guest
experts participating appears later in this letter. All 12 calls will be
organized into a logical, sequential curriculum, as an “advanced course” in
high-profit advertising and marketing. You will want to be on every call, to
avoid missing even one of these important “classes.”
UNIQUE BONUS CALLS
In addition, there will be at least FOUR BONUS CALLS,
with handpicked experts or teams of experts, on different, specific topics
outside the parameters of “direct marketing,” the non-marketing keys to
maximum income in any business. For example, Bill will be hosting a call
devoted to “Recruiting, Hiring, Keeping, Managing and Motivating Good
Employees,” with the expert consultant he has relied on in his own retail
business. He addresses one of the most frequently discussed “bleeding
ulcers” of every business owner. On another call, Platinum Member Jay Geier
will discuss “Plugging the Hole in the Bucket,” specifically how to far more
effectively handle the inbound calls from customers and prospects to any
business, and how to be sure they’re handled correctly by employees. This is
a much bigger problem than every business owner is willing to admit, and Jay
will amaze you with his findings, facts, and sound advice on this subject.
(These four Bonus Tele-Seminar Calls may be offered to other Members at a
per-seminar fee, incidentally. But you’ll be receiving all four, free.)
YOUR QUESTIONS TACKLED BY EACH CALL’S TEAM
In all sixteen of these
calls, you will have opportunities to submit questions and topics in
advance, and there will be open question/answer time as well.
All sixteen of these
calls will be ‘live,’ NOT read
from a script or pre-recorded. And rest assured, none of these are “sales
pitches” in disguise. When there are guest experts who have resources
available, they will VERY BRIEFLY explain those resources. You will be FAXed
additional information and/or provided with a web site, and you will be
offered generous discounts. However, the “commercial” is NOT the purpose,
nor will it dominate, nor will any of the experts “tease” rather than teach.
Further, keep in mind
that, frankly, we could have just about anybody we want on these calls.
Speakers, authors, and experts badger us constantly to “get to” our Members.
We have always been VERY protective of you and VERY selective. In this
Program, we’re inviting only the very best, tried-and-true, bonafide experts
who do what they teach, and who we mastermind with on a regular basis. This
is THE ULTIMATE MASTERMIND TEAM sharing its very best, CURRENT information
with you in the most efficient means possible.
Participating in this
Program really is being inside our “inner-inner circle.”
If you take full
advantage of your open invitation to craft and submit your own business
situations, questions, and matters you want discussed for each call, you
will be using our entire ‘Mastermind Team’ as your advisors.
Now, a W ARNING: Of
course the scheduled calls WILL BE sent to you on CD. That way you can
listen to the calls over and over again as you are riding in your car or
sitting back in your lounge chair with a glass of iced tea by your side.
However, if you miss the calls, you will lose the opportunity to ask your
questions to the guest experts, Dan, and Bill. So you do need to be
responsible enough and have enough control over your life to get these
carved in cement on your schedule and show up! The dates and times for calls
will be announced ‘at least’ two months in advance.
Oh, and a word about
the Tele-Seminar/Q&A Call as a means of providing this kind of information:
there are MANY benefits to this. First of all, it enables us and the other
experts to be VERY CURRENT, to discuss what’s happening at the moment.
Second, it is bluntly, good discipline for you. It forces you to get
organized, schedule and block time and, for full benefit, to consider the
subject matter in advance, to submit questions. Third, there’s a measure of
accountability, as you’re encouraged, and will occasionally be incentivized,
to act immediately on ideas presented and report the outcome for the next
call.
In total, there are
16
TELE-SESSIONS:
the 12 curriculum based ‘Advanced Marketing Strategies’ calls plus the 4
bonus guest expert calls.
Obviously, even if you
must miss a couple of the calls during the year, you will still reap
enormous value from these one-of-a-kind sessions.
Oh, Gold+ Members will
get preferred, Gold+ ONLY time slots on open call-in days during the year,
too. That’ll give you good opportunity for private calls with both Dan and
Bill.
Of course Gold+ Members
will receive all the benefits of Gold including the monthly NO B.S.
Marketing Letter, Gold Insert, and taped interviews.
But we’re not done
yet… Included in your monthly NO
B.S. Marketing Letter you will receive a special ‘Gold+ ONLY’ 4-page insert
where a specific higher level marketing strategy is revealed and when
appropriate, illustrated.
Finally,
the weekly FAX.
Every week, you will receive a FAX of one or two important ideas,
reminders, tips, commentary….to nag, nudge, provoke and motivate you. I have
heard how valuable these are from nearly every Gold+ Member.
What should all this cost?
As you know, we work
with top consultants, coaches and advisors in over 67 different niche
industries and professions, on a very hands-on basis. We are these coaches’
coach. Consequently, we are fully familiar with what’s included in their
tele-coaching programs, and what they charge for them. It is always our
intent to deliver “more for less” to our own Members at every opportunity.
In this instance, we are doing exactly that. It is very common for tele-coaching
programs providing only one advisor rather than an entire Mastermind Team,
fewer calls, and less direct access to submit your own questions, to cost
$400.00 to $800.00 per month, or even more.
However, the fee for
this entire Program is only $239.97 a month. (And don’t forget, this
includes the FREE Gold+ ONLY Networking Event & Seminar Day.) As we said,
about the same as a couple Starbucks super coffees and a cookie a day.
I suppose we should
point out….just ONE really good idea, strategy, improvement, or kick in the
butt you get from all of this can easily provide more added income in your
business than the whole year’s investment. Michael WaIters just told Dan and
others on a call, of a 3-minute conversation he had with him 3 years
ago that put $1.2-Million in his pocket the first year, and over THREE
MILLION DOLLARS to-date. May we add that his is not that unusual an
experience. So, if you don’t get a huge return on your small investment in
Gold+, it’ll be your fault, not ours! And frankly, if you even think twice
about joining us, you’re just not really serious about optimizing your
income and success.
In many businesses,
only ONE, or just a few good new customers you wouldn’t get otherwise,
recoups the entire year’s investment. It is, of course, tax deductible too.
(Some portion of this is paid with dollars you’d otherwise have to fork over
to the IRS.) Anyway, I’m sure you realize it is a nearly trivial fee to
request, compared to all the value being delivered. And it is THE ONLY WAY
to get access to the Advanced Strategies that we are assembling,
along with our Mastermind Team.
Payment options and
other details are on the enclosed Participation Form. If we exceed the 200
limit* before receiving your Participation Form, you will be notified. We
promise you very, very “meaty” calls, so this will be a time-efficient
program for you. If you snooze, you may lose!
Best,
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Dan S.
Kennedy |
Bill
Glazer |
PS: Remember, as a
Gold+ Member you’ll also get, as Sign-UP Bonuses, the new audiotape with
Dan and Bill, and Bill’s “Mystery Gift,” both unavailable to anyone but
Gold+ Members. In total, there are 16 calls you can participate in, Weekly
FAXes, the FREE Networking Event & Seminar, and more – all for a small
monthly fee. You need to register NOW. (* Membership is limited to 200!)
PPS: Don’t forget that
as a Gold+ Member, you will receive a 50% discount on all Glazer-Kennedy
events and seminars!
PPPS: If you are
already a Silver or Gold Member, you will receive full credit for all
paid-up months of your current membership when you ‘upgrade’ to Gold+.
Partial
List of Planned Topics
& Partial List of
Participating Mastermind Members and Experts
(Not in
curriculum order. Topics/experts subject to change.)
Instant Pay Raise! -
How to Sell at Substantially Higher Prices & Profit Margins Than Industry
Norms or Competitors, in Any Business
DAN KENNEDY
Joe Polish, President, Pirhana Marketing, Inc.
Platinum Member Mike Storms
Gold+ VIP Member Dr. Charles Martin
Joe Polish has helped thousands of carpet cleaners
raise their prices and margins, and sell “packaged services” against
cheap-price-driven advertisers and competitors. Mike Storms whips 9 direct
competitors of his martial arts school, all within stone’ s throw, yet
charges 200% to 500% more. Dr. Charles Martin operates a very high-end,
premium-priced cosmetic dentistry practice, with case averages as much as
300% higher than the norm in his market.
How to Better Retain
& Multiply Customers/Clients/Patients
BILL GLAZER on ‘Customer Rewards’ Programs That Work
Platinum Member Mike Storms, ‘The Referral Machine’
Platinum Member Jerry Jones, Publisher ‘Healthy,
Wealthy, Wise’ Customer Newsmagazine
Craig Forte, Publisher, ‘Service For Life’ Customer
Newsletter
Platinum Member Rory Fatt, President, Restaurant
Marketing Systems Inc.
Bill has implemented a very successful frequent
buyer/referral rewards system in his own stores and has assisted thousands
of retailers in doing the same. Mike Storms generates a shocking quantity of
referrals in his martial arts school, as a result of one of the most
sophisticated referral stimulation systems we’ve ever seen. Jerry Jones’
mailing program has proven results in dentistry, generating referral
increases in every practice in which it is used. Craig Forte’s ‘Service For
Life’ is the #1 customer newsletter in real estate. Rory Fatt helps
restaurant owners (in low transaction value businesses) get customers back
much more frequently and consistently.
How to Do More With
‘Free’ Advertising (Publicity, Public Relations)
Paul Hartunian, The Man Who Really Sold The Brooklyn
Bridge
Raleigh Pinskey, Author, ‘101 Ways to Promote Your
Business’
Gold+ VIP Members Bill & Stephen Harrison, ‘Radio/TV
Interview Report’ and ‘Publicity Summit’
Dr. Paul Hartunian has successfully used
‘advertising’ to generate millions of dollars of sales for
romance/relationship books, collectible pieces of the Brooklyn Bridge,
countless other products, and to raise funds for charities. Raleigh Pinskey
has created huge publicity events for everything from Barbie dolls to local
restaurants. Bill and Stephen Harrison help more authors get more radio, TV,
and print publicity than anyone else on the planet.
How to Dramatically
Improve Results From Direct-Mail &
Newest Little-Known
Opportunities with Lists, New Postal Service Rules, Mailing Formats,
Grabbers, Etc. + How to Use Newspaper Inserts Profitably
DAN KENNEDY
BILL GLAZER
Platinum Member Jerry Jones
Gold+ VIP Member Mitch Carson
Platinum Member Chauncey Hutter, Jr.
Gold+ VIP Member Bob Higgins, Higgins Painting, Inc.
Gold+ VIP Member Derek Freund
No one in our group is more knowledgeable about, and
successful in working with the post office to get what he wants mailed - AND
- Bill Glazer does a huge amount of innovative direct-mail for his stores,
using every imaginable format, from simple postcards to elaborate, enveloped
mail with grabbers and fremiums. Jerry Jones manages postcard and newsletter
direct-mail programs in over 1,000 different local markets for dental
practices. Derek Freund designs and manages direct-mail programs for
realtors. Mitch Carson designs freemium, premium, ‘lumpy’ object and grabber
direct-mail programs. Platinum Member Chauncey Hutter, Jr. and Bob Higgins
both very successfully use newspaper inserts.
Advanced, Yet “Quick
‘N Dirty” Copywriting Techniques
for Ads, Sales
Letters, Etc.
DAN KENNEDY
John Carlton
Gary Halbert
Gold Member Dr. Gregg Nielsen
Platinum Member Yanik Silver
Gary Halbert is the “ elder statesman/father” of the
approach to copywriting so many of us now employ and, in Dan’s opinion,
still pound for pound, dollar for dollar, the best direct-response print
copywriter, period. John Carlton is an absolute master at finding the
unique, powerful ‘hook’ or ‘hidden benefit’ on which to base an
exceptionally successful ad or letter. Dr. Nielsen does the best ads in
chiropractic. Yanik Silver is an expert at taking ‘print’ copy to the
Internet.
How to Make Internet
Marketing Work - Today - For Any Business
(Bonus Call)
Platinum Members Corey Rudl, Yanik Silver and Matt
Furey
Advanced
Entrepreneurial Strategies: How to Re-Invent a Business,
Whether From Crisis
or Preference
(Bonus Call)
DAN KENNEDY
Gold and Wealth Attraction Group Member Pamela Yellen
Platinum Member Stephen Snyder
Gold+VIP Member B. Shawn Warren
Gold+VIP Member, attorney Bill Hammond
Pamela Yellen sold, then had to take back her
information/coaching business, and chose at that moment, to radically change
and reinvent her entire business. Stephen Snyder has implemented several
major, radical innovations in his unusual business in the past year. B.
Shawn Warren has done a fabulous job of nicheing an otherwise ordinary,
competitive business, to be a dominant player, premium priced. Bill Hammond
has a niche, highly successful, highly profitable law firm that must be
reinvented now, in anticipation of impending federal legislation that will
take away its primary source of clients.
Recruiting, Hiring,
Keeping, Managing & Motivating Highly Productive Employees
(Bonus Call)
BILL GLAZER
Gold+ VIP Member Lester Nathan
Platinum Member Chauncey Hutter, Jr.
Platinum Member Jay Geier
Bill Glazer has dozens of highly productive
salespeople and other employees in his stores and other businesses. After an
exhausting search, he has had great success working with one expert and
together they have perfected procedures and systems for finding, keeping,
and motivating top people. Lester Nathan is the # 1 profit-improvement
consultant to America’s independent pharmacies, which must do battle with
major discount chains. A key in his approach is hiring and training top
people. Chauncey Hutter’s chain of tax preparation centers employs both
permanent and part-time/seasonal employees. Jay Geier has generated more new
chiropractic patient appointments than any other single individual, and in
that field, has solved and solves the employee problem that most commonly
secretly sabotages marketing.
How to Get Much More
Accomplished, Much Faster
& How to Control
Your Time & Business (Not Be Controlled By It)
DAN KENNEDY
Ken Glickman, Boardroom Reports, ‘I-Power’
Gold & Wealth Attraction Group Member Michael WaIters
Gold+ Member Tracy Tolleson
Ken Glickman is as close to Dan Kennedy in his
approach to ‘time management’ as anyone we‘ve ever found. He is a
contributing editor to ‘BottomLine Personal,’ the largest circulation “
how-to” consumer newsletter in America. Michael Walter runs a thriving,
growing financial firm, and has recently, dramatically changed the way he
approaches organizing time and projects. Tracy Tolleson controls his clients
in an industry where all of his competitors are at their beck and call 24-7.
As you can clearly
see, hearing any ONE of these talent-rich, unique tele-coaching sessions and
getting these teams of experts to address your questions could easily be
worth far more than the entire year’s fee. No one but Dan Kennedy and Bill
Glazer could possibly assemble such an incredible ‘faculty’ and pack so much
value into each session. You do not want to MISS out on this Opportunity!
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