Dan Kennedy

Dan Kennedy's Official Website
Dan Kennedy
Dan Kennedy
Dan Kennedy
Dan Kennedy
Dan Kennedy
Dan KennedyDan Kennedy

  ABOUT DAN

  What The Pros Say About Dan

"If you want to make waves, go to Harvard and get your PhD. If you want to make money, get you PhE - rush to your nearest bookstore and get Dan Kennedy's new book - it's like a four-year course in
Entrepreneurship!"

- Al Ries, Chairman, Trout & Ries, co-author of Positioning, Marketing Warfare, Bottom Up Marketing, and The 22 Immuntable Laws of Marketing

"Dan Kennedy's smart marketing advice has been of great value to our business. I wish I'd read his book 'How To Turn Your Ideas Into a Million Dollars' back when we started Joan Rivers Products. It certainly would have made our journey easier."

- Joan Rivers

"As I went through these pages I saw many things I'm already doing. But I was amazed to discover how many things I'm not doing - but will do now! And the Million Dollar Rolodex at the back of the book is worth ten times the price of the book. You could spend $1,000 and attend the seminar, or buy the book at have the seminar at your fingertips forever. I like that idea!"

- Murray Raphel, Raphel Marketing
Leading authority on direct marketing for retail stores, Columist for over 20 years in Direct Marketing Magazine, Author of Customerization

"Dan Kennedy can make dreams come true. You'll get a million dollars worth of value from this book. A 'must read' for entrepreneurs and CEOs"

- Joseph R. Mancuso, Founder, Center For Entrepreneurial Management/ The Chief Executive Officers Clubs

"At our Conferences, we deal with thousands of inventors, authors, manufacturers and creative people bringing new products to the marketplace. Every one of them would profit tremendously by reading Dan Kennedy's book. He describes every option for turning sound ideas into fortunes - including our industry, direct-response TV."

- Helene Blake, National lnfomercial Marketing Association NIMA International

  Author of Books on Marketing, Management and Entrepreneurship

VISIT OUR WEBSTORE FOR MORE INFO AND TO PURCHASE
ANY OF DAN KENNEDY'S PRODUCTS

 

(NEW) Sign-up today for my brand new FREE course entitled "Successful Marketing Strategies".  Several times a week I'll provide you with valuable marketing information and strategies that have been proven and tested by hundreds if not thousands of successful businesses of every type, size and locale.  You can opt-out at any time (but I seriously doubt you ever will) ... and don't worry, we respect your privacy and will not share your information with any 3rd parties.
 

How To PUT DAN KENNEDY and BILL GLAZER’S HAND-PICKED ‘MASTERMIND

TEAM’ TO WORK ON YOUR BUSINESS AND MARKETING CHALLENGES AND QUESTIONS, AND GET THEIR BEST CURRENT How-To ADVICE, ALL FOR LESS THAN $8.00 A DAY

 

Dear Member,  

For less than a couple grande-double-latte’s and a biscotti at Starbucks a day, you can join Gold+, which is likely the most valuable tele-seminar series and coaching program ever created. You not only get ‘both’ Dan and Bill, you also get their own hand-picked team of experts, including some Platinum Members. And you get to submit questions, problems, and situations in advance for them to work on, on your behalf! (Plus, you’ll actually get to network with the ‘Best of the Best’ Inner Circle Members in this ‘exclusive’ program….as you will soon see!) 

Participation will be limited to 200* Members, so it is vital that you read and respond to this quickly.  (After that, if additional Members are added, it will be at a higher fee.)

Specific to Gold+, we will be organizing the content and co-hosting the entire coaching program. And as an IMMEDIATE SIGN-UP BONUS, you’ll be receiving a new audiocassette where both of us discuss the seven most important changes, trends and opportunities in marketing that have developed during the year, and how you should respond to them.  You’ll also receive a MYSTERY GIFT from Bill that could easily be worth gobs of money to you, a marketing idea you can use immediately for profit.  

Plus, as a Gold+ Member, you will receive a 50% discount on all Glazer-Kennedy events and seminars AND YOU ARE INVITED TO ATTEND THE EXCLUSIVE…

……GOLD+ ONLY FREE ANNUAL

NETWORKING EVENT & SEMINAR!

  

Yes, you read this right!!  Once a year we will get together as a group for a day and get to know each other in person.  Bill will be there…Dan will be there…AND, hopefully you will be there! There are plenty of very smart and successful people in Gold+.  This is your chance to meet them.  Your chance to make deals and joint venture with them. Your chance to learn what they are doing successfully and copy their model.

 There will be special time for Open Hot Seats. ANY marketing or business topic, question, or challenge is fair game.   As many as we can fit in. We’ll do as many as we can.  Turn problems into opportunities, like rabbits pulled out of a hat.

 At the risk of sounding COCKY – What would a day of having both Dan and Bill’s marketing and entrepreneurial mind be worth to you?  Not to mention the opportunity to meet and rub elbows with the other ‘Best of the Best’ Inner Circle Members.

 Now, to….The NEW GOLD+ Program,

MAIN SERIES OF TELECOACHNG SESSIONS

 There will be TWELVE special “closed door,” live tele-seminars and tele-coaching calls, one per month.  Each will include approximately 30 to 50 minutes of seminar content. In some months, there will be interviews, in others, roundtable discussions with multiple guest experts. Following will be 30 to 45 minutes of discussion of questions you’ve submitted in advance, plus open, live question and answer time. Although not necessarily in order, a partial list of the topics of these calls and some of the planned guest experts participating appears later in this letter. All 12 calls will be organized into a logical, sequential curriculum, as an “advanced course” in high-profit advertising and marketing. You will want to be on every call, to avoid missing even one of these important “classes.” 

UNIQUE BONUS CALLS 

In addition, there will be at least FOUR BONUS CALLS, with handpicked experts or teams of experts, on different, specific topics outside the parameters of “direct marketing,” the non-marketing keys to maximum income in any business. For example, Bill will be hosting a call devoted to “Recruiting, Hiring, Keeping, Managing and Motivating Good Employees,” with the expert consultant he has relied on in his own retail business. He addresses one of the most frequently discussed “bleeding ulcers” of every business owner. On another call, Platinum Member Jay Geier will discuss “Plugging the Hole in the Bucket,” specifically how to far more effectively handle the inbound calls from customers and prospects to any business, and how to be sure they’re handled correctly by employees. This is a much bigger problem than every business owner is willing to admit, and Jay will amaze you with his findings, facts, and sound advice on this subject. (These four Bonus Tele-Seminar Calls may be offered to other Members at a per-seminar fee, incidentally. But you’ll be receiving all four, free.) 

YOUR QUESTIONS TACKLED BY EACH CALL’S TEAM 

In all sixteen of these calls, you will have opportunities to submit questions and topics in advance, and there will be open question/answer time as well.  

All sixteen of these calls will be ‘live,’ NOT read from a script or pre-recorded. And rest assured, none of these are “sales pitches” in disguise. When there are guest experts who have resources available, they will VERY BRIEFLY explain those resources. You will be FAXed additional information and/or provided with a web site, and you will be offered generous discounts. However, the “commercial” is NOT the purpose, nor will it dominate, nor will any of the experts “tease” rather than teach.  

Further, keep in mind that, frankly, we could have just about anybody we want on these calls. Speakers, authors, and experts badger us constantly to “get to” our Members. We have always been VERY protective of you and VERY selective. In this Program, we’re inviting only the very best, tried-and-true, bonafide experts who do what they teach, and who we mastermind with on a regular basis. This is THE ULTIMATE MASTERMIND TEAM sharing its very best, CURRENT information with you in the most efficient means possible.  

Participating in this Program really is being inside our “inner-inner circle.”  

If you take full advantage of your open invitation to craft and submit your own business situations, questions, and matters you want discussed for each call, you will be using our entire ‘Mastermind Team’ as your advisors.  

Now, a W ARNING: Of course the scheduled calls WILL BE sent to you on CD.  That way you can listen to the calls over and over again as you are riding in your car or sitting back in your lounge chair with a glass of iced tea by your side. However, if you miss the calls, you will lose the opportunity to ask your questions to the guest experts, Dan, and Bill.  So you do need to be responsible enough and have enough control over your life to get these carved in cement on your schedule and show up! The dates and times for calls will be announced ‘at least’ two months in advance.  

Oh, and a word about the Tele-Seminar/Q&A Call as a means of providing this kind of information: there are MANY benefits to this. First of all, it enables us and the other experts to be VERY CURRENT, to discuss what’s happening at the moment. Second, it is bluntly, good discipline for you. It forces you to get organized, schedule and block time and, for full benefit, to consider the subject matter in advance, to submit questions. Third, there’s a measure of accountability, as you’re encouraged, and will occasionally be incentivized, to act immediately on ideas presented and report the outcome for the next call.  

In total, there are 16 TELE-SESSIONS: the 12 curriculum based ‘Advanced Marketing Strategies’ calls plus the 4 bonus guest expert calls.  

Obviously, even if you must miss a couple of the calls during the year, you will still reap enormous value from these one-of-a-kind sessions.  

Oh, Gold+ Members will get preferred, Gold+ ONLY time slots on open call-in days during the year, too. That’ll give you good opportunity for private calls with both Dan and Bill.  

Of course Gold+ Members will receive all the benefits of Gold including the monthly NO B.S. Marketing Letter, Gold Insert, and taped interviews. 

But we’re not done yet… Included in your monthly NO B.S. Marketing Letter you will receive a special ‘Gold+ ONLY’ 4-page insert where a specific higher level marketing strategy is revealed and when appropriate, illustrated.   

Finally, the weekly FAX. Every week, you will receive a FAX of one or two important ideas, reminders, tips, commentary….to nag, nudge, provoke and motivate you. I have heard how valuable these are from nearly every Gold+ Member.  

 

What should all this cost? 

As you know, we work with top consultants, coaches and advisors in over 67 different niche industries and professions, on a very hands-on basis. We are these coaches’ coach. Consequently, we are fully familiar with what’s included in their tele-coaching programs, and what they charge for them. It is always our intent to deliver “more for less” to our own Members at every opportunity. In this instance, we are doing exactly that. It is very common for tele-coaching programs providing only one advisor rather than an entire Mastermind Team, fewer calls, and less direct access to submit your own questions, to cost $400.00 to $800.00 per month, or even more.  

However, the fee for this entire Program is only $239.97 a month. (And don’t forget, this includes the FREE Gold+ ONLY Networking Event & Seminar Day.)  As we said, about the same as a couple Starbucks super coffees and a cookie a day.  

I suppose we should point out….just ONE really good idea, strategy, improvement, or kick in the butt you get from all of this can easily provide more added income in your business than the whole year’s investment. Michael WaIters just told Dan and others on a call, of a 3-minute conversation he had with him 3 years ago that put $1.2-Million in his pocket the first year, and over THREE MILLION DOLLARS to-date. May we add that his is not that unusual an experience. So, if you don’t get a huge return on your small investment in Gold+, it’ll be your fault, not ours! And frankly, if you even think twice about joining us, you’re just not really serious about optimizing your income and success.  

In many businesses, only ONE, or just a few good new customers you wouldn’t get otherwise, recoups the entire year’s investment. It is, of course, tax deductible too. (Some portion of this is paid with dollars you’d otherwise have to fork over to the IRS.) Anyway, I’m sure you realize it is a nearly trivial fee to request, compared to all the value being delivered. And it is THE ONLY WAY to get access to the Advanced Strategies that we are assembling, along with our Mastermind Team.  

Payment options and other details are on the enclosed Participation Form.  If we exceed the 200 limit* before receiving your Participation Form, you will be notified. We promise you very, very “meaty” calls, so this will be a time-efficient program for you. If you snooze, you may lose!  

 

Best,

Dan S. Kennedy Bill Glazer

 

PS: Remember, as a Gold+ Member you’ll also get, as Sign-UP Bonuses, the new audiotape with Dan and Bill, and Bill’s “Mystery Gift,” both unavailable to anyone but Gold+ Members. In total, there are 16 calls you can participate in, Weekly FAXes, the FREE Networking Event & Seminar, and more – all for a small monthly fee. You need to register NOW. (* Membership is limited to 200!)  

PPS:  Don’t forget that as a Gold+ Member, you will receive a 50% discount on all Glazer-Kennedy events and seminars! 

PPPS: If you are already a Silver or Gold Member, you will receive full credit for all paid-up months of your current membership when you ‘upgrade’ to Gold+. 

 

Partial List of Planned Topics

& Partial List of

Participating Mastermind Members and Experts

(Not in curriculum order. Topics/experts subject to change.) 

 

Instant Pay Raise! - How to Sell at Substantially Higher Prices & Profit Margins Than Industry Norms or Competitors, in Any Business

DAN KENNEDY

Joe Polish, President, Pirhana Marketing, Inc.

Platinum Member Mike Storms

Gold+ VIP Member Dr. Charles Martin  

Joe Polish has helped thousands of carpet cleaners raise their prices and margins, and sell “packaged services” against cheap-price-driven advertisers and competitors. Mike Storms whips 9 direct competitors of his martial arts school, all within stone’ s throw, yet charges 200% to 500% more. Dr. Charles Martin operates a very high-end, premium-priced cosmetic dentistry practice, with case averages as much as 300% higher than the norm in his market.  

 

How to Better Retain & Multiply Customers/Clients/Patients

BILL GLAZER on ‘Customer Rewards’ Programs That Work

Platinum Member Mike Storms, ‘The Referral Machine’

Platinum Member Jerry Jones, Publisher ‘Healthy, Wealthy, Wise’ Customer Newsmagazine

Craig Forte, Publisher, ‘Service For Life’ Customer Newsletter

Platinum Member Rory Fatt, President, Restaurant Marketing Systems Inc.  

Bill has implemented a very successful frequent buyer/referral rewards system in his own stores and has assisted thousands of retailers in doing the same. Mike Storms generates a shocking quantity of referrals in his martial arts school, as a result of one of the most sophisticated referral stimulation systems we’ve ever seen. Jerry Jones’ mailing program has proven results in dentistry, generating referral increases in every practice in which it is used. Craig Forte’s ‘Service For Life’ is the #1 customer newsletter in real estate. Rory Fatt helps restaurant owners (in low transaction value businesses) get customers back much more frequently and consistently.  

 

How to Do More With ‘Free’ Advertising (Publicity, Public Relations)

Paul Hartunian, The Man Who Really Sold The Brooklyn Bridge

Raleigh Pinskey, Author, ‘101 Ways to Promote Your Business’

Gold+ VIP Members Bill & Stephen Harrison, ‘Radio/TV Interview Report’ and ‘Publicity Summit’  

Dr. Paul Hartunian has successfully used ‘advertising’ to generate millions of dollars of sales for romance/relationship books, collectible pieces of the Brooklyn Bridge, countless other products, and to raise funds for charities. Raleigh Pinskey has created huge publicity events for everything from Barbie dolls to local restaurants. Bill and Stephen Harrison help more authors get more radio, TV, and print publicity than anyone else on the planet.  

 

How to Dramatically Improve Results From Direct-Mail &

Newest Little-Known Opportunities with Lists, New Postal Service Rules, Mailing Formats, Grabbers, Etc. + How to Use Newspaper Inserts Profitably

DAN KENNEDY

BILL GLAZER

Platinum Member Jerry Jones

Gold+ VIP Member Mitch Carson

Platinum Member Chauncey Hutter, Jr.

Gold+ VIP Member Bob Higgins, Higgins Painting, Inc.

Gold+ VIP Member Derek Freund  

No one in our group is more knowledgeable about, and successful in working with the post office to get what he wants mailed - AND - Bill Glazer does a huge amount of innovative direct-mail for his stores, using every imaginable format, from simple postcards to elaborate, enveloped mail with grabbers and fremiums. Jerry Jones manages postcard and newsletter direct-mail programs in over 1,000 different local markets for dental practices. Derek Freund designs and manages direct-mail programs for realtors. Mitch Carson designs freemium, premium, ‘lumpy’ object and grabber direct-mail programs. Platinum Member Chauncey Hutter, Jr. and Bob Higgins both very successfully use newspaper inserts.  

 

Advanced, Yet “Quick ‘N Dirty” Copywriting Techniques

for Ads, Sales Letters, Etc.

DAN KENNEDY

John Carlton

Gary Halbert

Gold Member Dr. Gregg Nielsen

Platinum Member Yanik Silver

 

Gary Halbert is the “ elder statesman/father” of the approach to copywriting so many of us now employ and, in Dan’s opinion, still pound for pound, dollar for dollar, the best direct-response print copywriter, period. John Carlton is an absolute master at finding the unique, powerful ‘hook’ or  ‘hidden benefit’ on which to base an exceptionally successful ad or letter. Dr. Nielsen does the best ads in chiropractic. Yanik Silver is an expert at taking ‘print’ copy to the Internet.  

How to Make Internet Marketing Work - Today - For Any Business

(Bonus Call)

Platinum Members Corey Rudl, Yanik Silver and Matt Furey  

Advanced Entrepreneurial Strategies: How to Re-Invent a Business,

Whether From Crisis or Preference

(Bonus Call)

DAN KENNEDY

Gold and Wealth Attraction Group Member Pamela Yellen

Platinum Member Stephen Snyder

Gold+VIP Member B. Shawn Warren

Gold+VIP Member, attorney Bill Hammond  

Pamela Yellen sold, then had to take back her information/coaching business, and chose at that moment, to radically change and reinvent her entire business. Stephen Snyder has implemented several major, radical innovations in his unusual business in the past year. B. Shawn Warren has done a fabulous job of nicheing an otherwise ordinary, competitive business, to be a dominant player, premium priced. Bill Hammond has a niche, highly successful, highly profitable law firm that must be reinvented now, in anticipation of impending federal legislation that will take away its primary source of clients.  

Recruiting, Hiring, Keeping, Managing & Motivating Highly Productive Employees (Bonus Call)

BILL GLAZER

Gold+ VIP Member Lester Nathan

Platinum Member Chauncey Hutter, Jr.

Platinum Member Jay Geier  

Bill Glazer has dozens of highly productive salespeople and other employees in his stores and other businesses. After an exhausting search, he has had great success working with one expert and together they have perfected procedures and systems for finding, keeping, and motivating top people. Lester Nathan is the # 1 profit-improvement consultant to America’s independent pharmacies, which must do battle with major discount chains. A key in his approach is hiring and training top people. Chauncey Hutter’s chain of tax preparation centers employs both permanent and part-time/seasonal employees. Jay Geier has generated more new chiropractic patient appointments than any other single individual, and in that field, has solved and solves the employee problem that most commonly secretly sabotages marketing. 

How to Get Much More Accomplished, Much Faster

& How to Control Your Time & Business (Not Be Controlled By It)

DAN KENNEDY

Ken Glickman, Boardroom Reports, ‘I-Power’

Gold & Wealth Attraction Group Member Michael WaIters

Gold+ Member Tracy Tolleson  

Ken Glickman is as close to Dan Kennedy in his approach to ‘time management’ as anyone we‘ve ever found. He is a contributing editor to ‘BottomLine Personal,’ the largest circulation “ how-to” consumer newsletter in America. Michael Walter runs a thriving, growing financial firm, and has recently, dramatically changed the way he approaches organizing time and projects. Tracy Tolleson controls his clients in an industry where all of his competitors are at their beck and call 24-7.  

As you can clearly see, hearing any ONE of these talent-rich, unique tele-coaching sessions and getting these teams of experts to address your questions could easily be worth far more than the entire year’s fee. No one but Dan Kennedy and Bill Glazer could possibly assemble such an incredible ‘faculty’ and pack so much value into each session. You do not want to MISS out on this Opportunity!

CLICK HERE FOR APPLICATION FORM

 

 

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