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A Personal Letter From Dan S. Kennedy

Warning: this is one of the longest sales letters you will ever read.

--This IS a letter about MONEY. About making it differently. Quicker, easier, in bigger chunks than you're used to. Even about attracting it, rather than pursuing it. About accumulating it more certainly, faster, to achieve real wealth, security and independence. But this letter is about a lot more than just money. Or about money within a bigger context. That is, what you trade - and most importantly, what you need NOT trade - in order to get all the money you want.

If you are seriously, highly motivated to enjoy optimum success, prosperity, and independence, you will find this letter fascinating, provocative and enjoyable, and I doubt you'll mind its length at all.

I will start by telling you of the origins of the core idea behind my 'Renegade Millionaire System'

We begin….

On a dark and stormy night in 1917, a young man was invited to the mansion of America's first billionaire, Andrew Carnegie. In front of a flickering fire, the young, ambitious reporter, at the time contributing to a tiny, obscure magazine, quizzed Carnegie about his 'principles of success'. The crusty Carnegie was impressed by the earnest young fellow, and suddenly offered him a shocking proposition:

And Carnegie opened his pocket watch, held it face up, and waited.

Napoleon Hill said yes, with a second to spare.

--20 years later, the no-longer-young Napoleon Hill had his book, THINK AND GROW RICH, published, summarizing his interviews and investigations into the lives of over 500 of these extraordinary achievers and leaders. He did support himself through the 20 years, as an outstanding direct-response ad copywriter, lecturer, salesman, and as he completed the manuscript for the actual encyclopedia 'LAWS OF SUCCESS', condensed as 'THINK AND GROW RICH', as a speech writer for President Roosevelt. His book has lived since as the most famous, most read book on the subject of success. And you may be thinking: I've read it. I know this. Nothing new here. But be a bit patient, for this is just the beginning….

--I relate this story to you, incidentally, based upon Hill's own writings, and conversations I had with two men who knew him and worked with him personally, my friend, Foster Hibbard, and W. Clement Stone. I met Mr. Stone after working on the 'Think And Grow Rich' television infomercial, for my client, the Guthy-Renker Corporation, in conjunction with the Napoleon Hill Foundation.

--Without showing Napoleon Hill's work any disrespect, because I mean none, I want to point out something important: Hill ONLY met with these people, interviewed these people, and in many cases studied them only from afar. Since then, numerous authors have emulated Hill's basic approach: studying successful people or companies and attempting to set aside their many differences, identify their few, key commonalities. Tom Peters did it with 'In Search Of Excellence.' Thomas Stanley, 'The Millionaire Next Door.' Gene Landrum, 'Profiles Of Greatness.'

But ALL have ONLY observed, interviewed, assembled information.

--My 'Renegade Millionaire System' is based on the same premise, but stands in sharp contrast to all these predecessors because ….

#1: The inside information from working closely with over 100 first generation, from scratch millionaire and multi-millionaire entrepreneurs, and million dollar+ per year earners.

#2: My own life experience.

#3: A thorough retrospective and up-dating of all my previously written, recorded, published and even previously unpublished works.

The goal is to give you a clearer, more definitive blueprint than you've ever seen or possessed before, for achieving whatever business/money/success/fame/impact and influence goals you may have, while absolutely defying all normal, common, ordinary boundaries and restrictions - on speed, ease, independence.

So, let me tell you about each of these categories of source material synthesized into this new blueprint:

At the top of this letter, I said:

Welcome To The Radical Underground.

--There is a radical underground in the entrepreneurial world. There are things we know and discuss sparingly and cautiously with one another, but rarely with outsiders - because what we know so diametrically differs with what the overwhelming majority believe about money, success and independence, we risk some retribution akin to witches being burned at stakes for blasphemy. If you think this simply 'hype', as one piece of evidence, I'll mention that many of the very rich entrepreneurs I hang out with and work with have, at one time or another, literally been persecuted by the peers and their particular trade or professional associations for too radically challenging the norms of their industries.

--I am about to invite you into this 'secret society.'

--Of course, most of what you may read or hear elsewhere about 'secret societies', secrets, and insider information is unadulterated, stinking b.s. And I'm not actually talking about some formal, institutionalized secret society here, with its own handshake, password and blood oath. What I am talking about, is a fairly sizeable group I've been privileged to both develop and be a part of, who make their large incomes and create their wealth in opposition, in many ways, to everything you've ever been taught or told about the subjects of 'money' and 'wealth', and who make their incomes and create their wealth more easily, with less struggle; more pleasurably and more independently than 95% of all business people. In short, they have and use a radically different blueprint.

--For the most part, how they do what they do goes unnoticed, not understood, by those around them. And they've - we've learned - often the hard way - there's no benefit from attempting to enlighten friends, family or peers. In fact, doing so is, at best futile; at worst, dangerous.

So, exactly WHO is in MY radical underground?

--Here are the details:

--Over the past 29 years, I've worked very closely, for long, continuing periods of time; in some cases, a decade or longer; with over 100 entrepreneurs I now describe as RENEGADE MILLIONAIRE ENTREPRENEURS. And I will, later in this letter, talk about my 'different' definition of 'millionaire' purely in financial terms. But here, now, a broader picture of these people….

All are first generation millionaires and multi-millionaires.

--That means they did not inherit their wealth. Nor, incidentally, did they marry it (ala John Kerry). They did not start in business with a pot of money. Most come from modest backgrounds, many from outright poverty --- growing up in homes with no indoor plumbing , or in inner city ghettos, or other similar circumstances.

Almost all started and built businesses from scratch.

--That means they did not begin by stepping into a family business - the few in this group who did, turned tiny, ordinary businesses into much more exciting, much more profitable businesses. They did not purchase already established companies. And most started in their first businesses with little or no directly relevant education or apprenticeship. Many came from mundane jobs: car mechanic, hotel busboy, waitress, and so on.

Most have focused on 'renegade' business 'models.'

--Many have, by deliberate strategy and preference, kept their businesses 'small', in terms of numbers of employees and money captive in buildings, equipment or infrastructure, even in terms of gross sales --- yet NOT in terms of net profit taken home. A lot of these entrepreneurs I work with have homebased businesses doing a million to a few million dollars a year, while some have bigger businesses --- as many as 25 or 30 stores or offices, as much as 20 or 30-million dollars a year. A few have built businesses doing 100-million to as much as 800-million a year. But most are the small operators by choice. In all cases, their bottomline profits are extraordinary by conventional standards.

--As example, one, who does over 3-million a year, from his home office, with two employees at another location, keeps 2-million net. He also takes 12 weeks of vacation during the year. He is not a rare bird in my group; he is the 'underground' norm. But unlike the Thomas Stanley/Millionaire Next Door crowd, mine engage in "unusual" businesses or, at least, applying "unusual" business models to seemingly ordinary businesses. While some of their other behaviors about money mimic what you read about in Stanley's research, their businesses are definitely NOT "next-door ordinary." However, I'd quickly add, nothing they do is outside the reach or use of ANYONE now reading this letter.

--In fact, you might draw courage and inspiration from the fact that….

They are all personally or emotionally dysfunctional in one way or another!

--I suppose every human being is. As Adler put it, normalcy is abnormality. But just as these individuals' success and results are extreme, so are their dysfunctions. It is a huge myth, and major barrier to success, that the entrepreneurs with the biggest incomes and greatest businesses are somehow 'gifted' or 'super-human', and possess 'powers' or 'luck' denied most mortals. In my Renegade Millionaire System, I make a single, powerful, profound, vast-experience-based statement about this --- which I won't give you for free, here --- that can liberate your own moneymaking power the minute you grasp it. For now, here, let me simply say there is absolutely no inherent 'power', intelligence or other advantage possessed by any of these people that you, too, do not possess. If you spent as much time with as many millionaire and multi-millionaire entrepreneurs as I have and do, you would be SHOCKED, and I mean, shocked at --- in many ways --- how "screwed up" they are. And how little any of this matters!

They have very little in common.

--If you brought all 100+ of them together in one room…..watched and eavesdropped on them through a secret looking glass…..interviewed them….had 'shrinks' run psychological profiles on them…..you'd be SHOCKED to discover how little they have in common. That's why it is so very, very difficult to accurately identify the very few things that really matter. They look different, act different, talk different, are of vastly different ages, different backgrounds, different religions, different interests. Within the 30 or so I now work with most closely and continuously there are: very flamboyant extroverts, very quiet, even shy introverts. In their 20's, 30's, 60's. Some married to the same person for 20 years or longer, others 'swinging singles.' At least one, married, a 'swinger.' Catholic, protestant, metaphysical/new age. Interested in: fly fishing, another in golf, another with zero interest in or knowledge of any sports. Some super-techies, some who need help turning on a light switch. A few with advanced college degrees, a few more who barely escaped high school. Some who tell off-color jokes, others who are offended by them. Some who love fine wines and caviar, others who prefer a cheeseburger and beer. Cautious, bold. Wrestling with guilt, nearly without conscience. Hilarious, nearly absent a sense of humor. Workaholic, incredibly lazy. I could fill another twenty pages with their differences, but those would be twenty very unproductive pages. The point is, while they have very, very, very little in common, the few commonalities they do share are critically, vitally important, profoundly significant, and when understood, make major contribution to the 'blueprint' I promise you; the blueprint for for achieving whatever goals…..whatever business/money/success/fame/impact and influence goals you may have, while absolutely defying all normal, common, ordinary boundaries and restrictions - on speed, ease, independence.

--Before we're done, I'll return to this subject, and give you something of a "peek" into these commonalities. And I stress, again, as I will again, what I tell you about their few but vital commonalities is NOT based on mere observation, interview or research, but on sleeves rolled up, hands dirty, in the trenches, up close and personal work with these people, on project after project, day in, day out, for years.

--Which brings me to the SECOND CATEGORY of source material for my Renegade Millionaire System: me. My life.

--To a huge degree, my Renegade Millionaire System is more about them than me. After all, there are more than 100 of them, only one of me. And you should know, I have tried my damndest throughout the System to clearly separate my personal opinions from the thoroughly validated principles and strategies we all rely on.

--It admittedly requires a certain arrogance to place a high value on sharing one's own life experiences, although the people who know me best would assure you, I'm not in this for ego. I call my life "expensive experience", because in many ways, it seems to me I've simply made a lot more mistakes at a much faster pace than most, actually at breakneck speed compared to most. I have found that a lot of people, including the very Renegade Millionaire Entrepreneurs we're talking about, seem to get a lot of value from my experiences. So, my personal experiences are all frankly discussed, summarized, and have combined to produce this System.

--I have done business BEFORE the FAX, Internet, cell phones, personal computers were available. I have made money without money. I have spotted unseen opportunities and unrecognized talent, grabbed and capitalized on both. I have literally invented entire industries, as well as radically different ways of doing business.

I have received the praise, accolades and recognition of peers, but I have also been summarily evicted from one of my industry associations and had to sue to gain reinstatement.

--I have consulted with and coached people in 156 product, service, business and profession categories (at last count), and seen the gritty, true insides of hundreds and hundreds of businesses.

--I have spent time in some pretty rarified air. As a speaker, I've hung out backstage in the 'green room' for hours upon hours with people like General Colin Powell, super sports agent Mark McCormack, famous lawyer Gerry Spence, great coaches and sports champions like Tom Landry and Joe Montana, and incredible entrepreneurs like George Foreman and Debbi Fields. I've been paid handsomely to consult with - and thus become privy to much - large, interesting companies like Weight Watchers International, Amway Corporation, Sun Securities. From each, at least one useful, sometimes astounding lesson. Currently, in my highest level coaching group, I have 18 individuals, each a leading "guru" to at least one niche industry or business, and, combined, in total, we directly influence over one million business owners every year.

--I have been so 'financially embarrassed', had a thief broken into my dinky apartment, he'd have left a donation.

--I have arrived at a place of zero financial need or worry, with no need to do another day's work. And, at least as important, at a place of total autonomy, THE most important topic of this entire letter yet to come.

--I lost half of all the wealth I had created in some 20 years through divorce, and replaced it all in under 24 months. (As an aside, I know what it takes to "turn on" very big, very rapid 'wealth floods'.)

--I can even afford investing in racehorses, the investment that eats while you sleep. I also own residential and commercial real estate (and have invested in as much as $640,000.00 worth in one 30 day period), commercial paper and notes, stocks, bonds, numismatics, and more. I'm extremely active in the racing business, including driving 4,5, 6 races a week myself, and can afford giving this as much time as I choose.

--I have seen and experienced - and daily, see and experience much that, properly synthesized, can be of immense value to you. Evidenced many ways - but, for example, by the fact that 75 members of my private coaching groups choose to pay me over $500,000.00 a year to sit in a room only several times a year with me and their groups and talk - and over 80% continue year after year.

--I have helped a lot of people make truly gigantic sums of money….build amazing businesses from scratch…. turn failing businesses into successes…..even quite literally go from monstrous debt, poverty and frustration to liberty, wealth and extreme self-confidence.

--The main thing I want you to know about all this is that I've held virtually nothing back about me or my experiences. In my Renegade Millionaire System, you get it all. Painful as well as pleasurable topics discussed. Brilliant strategies to employ, but also humiliating, stupid, grievous errors to avoid.

I have been very prolific.

--Some would say more prolific than good, and that's more for you to judge than for me. I wrote and sold my first information-product in 1972, while a junior in high school. I also wrote one in 1973 for another publisher that has sold over a million copies. I recorded my first audio cassette program in 1978. It was, frankly, horrid, and I pray that every last copy has finally wended through garage sales to landfills. However, the earliest and worst aside, I have turned all my personal business experiences, examples, successes and failures, as well as everything learned from the vast amount of consulting work, into one book, manual, tape, course, system, newsletter, etc. after another. In addition to everything actually published --- in total, well over 5,000 hours of audio recordings alone! --- there is a large room full of unpublished material, such as speech and seminar notes, consulting files, transcripts of interviews, even books in progress.

--Much of this is 100% as valid today as it was when first uttered or put on paper.

--Other material reflects viewpoints of mine that have changed, knowledge that has expanded, and is flawed either by misstatement or omission.

--In my last, multi-media, system-type info-product before complete retirement - this Renegade Millionaire System - I wanted to painstakingly cover all the prior ground, validating that still valid, up-dating that deserving up-date.

It was a mountainous task.

--Literally.

--First, I went through rooms (plural) of the material, to narrow it down to roughly half a UPS truck full.

--Second, I delivered that load to my colleague, Lee Milteer.

--I engaged Lee to go through it all. Listen to every audio tape. Watch every video tape. Read every word. Highlight every item she judged key. Weed out redundancy. Ultimately, build a smaller mountain of questions to put to me, for my current answers.

It took her five months of dedicated effort.

--It is an investment on my part of tens of thousands of dollars, that, with her royalties, will likely exceed $100,000.00.

--Third, from Lee came over 250 possible questions. Fourth, I spent weeks whittling them down, combining them, sorting them. And then preparing some brief notes to assist in answering them. Fifth, she again re-wrote and re-arranged the final collection of questions, added and subtracted.

--Sixth, we bolted ourselves into my Ohio home for 3 days, and recorded just over 40 hours of unrehearsed,

 unscripted conversations with these questions.

--Ultimately, seventh, Steve Tyra edited these interviews to 16 hours. (Steve's expertise in editing spoken-word audio is unrivaled. And he has been editing my work for over 20 years.)

--Eighth, I created both "Notes" and a related "Archives File" to support the interviews. More about that later.

--If you can visualize, for a moment, all that has gone through my 'synthesizing process' to get to this point, it is amazing. 29 years of my own experiences; everything gleaned from all the up close, in trenches work with over 100 millionaire and multi-millionaire entrepreneurs; and the entire library of my life works. Imagine running Niagara Falls through a series of filters to ultimately produce one pint of the freshest, purest, most flavorful water ever bottled. Or dumping all the diamonds mined in an entire year from all the diamond mines in the world into a giant grinder, then that through another grinder, and on and on, until producing one diamond; the most brilliant, most perfect diamond ever seen. I immodestly tell you, this is what has been done, culminating in this Renegade Millionaire System.

--Well, now that you know the sources of the System, let's get to the really good part: the promised result of applying the System to your business life:

--That is THE position you want to get into, as quickly as possible. If you agree with that statement; if this is the position you aspire to, and you want to get there now not "someday", then you will find my Renegade Millionaire System to be THE most important and beneficial information you have ever acquired, at any price - I promise you that.

--Do you want to engineer a business life with employees - or without? With contact with customers - or no contact with customers? What DON'T you want to do?….never cold prospect….never negotiate price….never wear a necktie?

--Do you want to work 3 day weeks? Take or return no calls evenings or weekends? Take the entire month of

 December off?

--Do you want to live 6 months of the year in Hawaii, 6 months in Chicago? Alternate weeks between being in your office and on your boat?

--On and on - you CAN change anything or everything you want to, and force your business to support your preferred lifestyle.

--I know, I know, you find that hard to believe. Or you may be willing to believe I can or others can, but think you can't. Gold/VIP Member Dr. Tom Orent gave me a poster for my conference room, with my quote: "….But My Business Is Different." Everybody thinks theirs is, which is why most people stay enslaved to their businesses instead of masters of it. Tom is as good an example as any: in the past 3 years, he has totally re-invented his information business, slashed travel, created over 1-million dollars a year of new income from a more desirable source requiring a bare minimum of work, and sold both his dental practices. He will cheerfully tell you he has accomplished more in creating his ideal lifestyle and required wealth in these 3 years than in the previous 15. I'm pleased to say I had something to do with all of it.

--I want to tell you about my own Autonomy, then mention a few other people. I tell you this not to brag but as demonstration. And while you may not want the same specifics I want, pay more attention to the big ideas, please.

--First, it's important to know: I started practicing a high level of Autonomy long before I could afford to do so. When people see how I live and do business now, they're prone to grumble - easy for him, he's got millions, he's in huge demand, etc. But they miss a vital point: you get the outcome of utopian Autonomy by practicing Autonomy. It is both outcome and predicate.

--So, just for example, when I first started in speaking and in consulting, I had little money, and desperately needed next week's income. From the beginning, I refused to accept any speaking engagement where I could not sell product - even though I was counseled by virtually every established speaker against this requirement. In 29 years, I've lost two engagements by sticking to my guns on this, and I've made a ton of money in places other speakers believe you are not allowed to sell. Even working at an IBM conference. However, one of those 2 gigs I lost was in my 2nd month of speaking for a living, when I could ill afford passing up any work. In consulting, from the start, I refused doing any free meetings - even lunch - or proposals.

--Let's leap to today, although most of what I'm about to describe has been in place for quite a few years.

--I do not own a cellphone.

--I feel great pity and sadness for the fools with these things glued to their ears. Dr. Phil and I agree on this:

you just can't be that important a person, that you must annoy everyone in your wake, by constantly, incessantly yapping on that damned phone. Walking to lunch with friends you're not with them - you're on the phone. I've seen a father in his front yard trying to play catch with his son and talk on his cellphone. He should be horsewhipped. In front of his son, so the kid learns something. I now routinely see men in public restrooms standing at urinals, peeing and talking on their cellphones simultaneously. Friend, if you can't pee in peace, opt for a bullet between the eyes and put yourself and everyone around you out of misery.

--I feel even greater pity and sadness for the even bigger fools who feel compelled to answer anyone and everyone who might call them on their cellphones, anytime, anywhere, 24-7. Asses, all. If you are perceived by your clients, boss, or marketplace as that pathetic an interchangeable commodity, that you live in dire fear of losing a piece of business by not being instantly and constantly accessible, you've got gigantic problems that can only get worse, until no cellphone, no instant, eager response can solve them.

You are a dead man talking, and you're too dumb to know it.

--Not only don't I own one of these infernal things, I take virtually no unscheduled phone calls at all. Even clients paying me $100,000.00 or more a year make advance appointments to talk with me on the phone - and those are kept to a minimum, as I prefer getting FAXes. I tend to "gang" all the necessary phone appointments into a day or two every two or three weeks. This lets me work (or play) ALL the rest of the time 100% free of interruptions, work stoppages, annoyances. (I also do not use e-mail, incidentally.)

--Everybody in every business I'm in says this cannot be done. Pfui.

--A handful of years back, I was traveling more than Lewis & Clark. Now I travel sparingly. I re-engineered my entire business, radically, to make this change. I walked away from over $500,000.00 a year in income to do it. But I filled that vacuum I created with more money made to suit my preferences within a year. Now I actually make clients come to - even put entire conventions in - Cleveland (!!!) , so I will be available to them.

--I fire troublesome clients. Again, I'd quickly emphasize, this is nothing new. I did it when I could ill afford it too, because I innately understood I could ill afford not to. As a result, today, I work only with people I enjoy working with, period, no exceptions. I have as recently as last month, paid out $20,000.00 to rid myself of a 'mistake'; a client who was causing me stress.

--It has been years since I've sold myself or my services. Oh, I'm still sometimes asked; someone wants references, or me to 'pitch' myself to him or his company's decision-making committee. I always refuse. It's my strongest belief that ANYONE --- Realtor, dog groomer --- can put themselves in exactly this same position.

I have raised my fees, overall, by nearly 400% in the last 3 years. In one area of my work, I am now charging more than famous, even legendary peers with two to three times my experience. Yet I turn away as much work as I take and am overbooked.

--I live pretty much as I choose. If I want to take mornings to go out to the track and train my horses, days off to go to a fair where one of the young horses is racing, I do. I work by choice with no staff underfoot; in fact, my sole staffperson is in an office I set foot in fewer than six times last year. We talk for under an hour three or four days a week by phone. If you go back to the Autonomy List - which I suggest you keep - I score between a '9' and a '10', on a 1-10 scale, on every single one of the items listed. Don't envy me. Join me.

--Contrary to what some would think, I'm far from alone. In fact, I've inspired, coached and assisted quite a few people in re-engineering their business life to one of Autonomy. I could fill a book with just the stories of their initial doubts, their rapid and dramatic transformations, and their present industry-norm-defying autonomy practices. Instead of a book full, just a very few quick, abbreviated examples:

--My long-time friend Tracy Tolleson is a mortgage broker, who gets 70% of his business from real estate agents. Real estate agents show houses and hold open houses on weekends and evenings, and they think they should be able to call and talk to their mortgage provider at a moment's notice. Mortgage brokers think they are commodities (like milk at a convenience store) and feel desperate to take a call anytime, all the time. Tracy turns off his cell and neither takes or returns calls after 6:00 PM, or on weekends.

He earns over $500,000.00 a year.

--Similarly, Darrin Garman is a broker of apartment buildings, investment real estate. Every other such agent in his business feels compelled to take and return calls as if every one urgent, any time, all the time. Darrin does not. Further, Darrin will not even meet or attempt to do business with an investor/buyer until they first sign an exclusive agreement with him and pay an access fee. He now controls nearly 70% of all the transactions in his area. And, unlike any agent in his area, and unlike 90% of them anywhere, he now has new buyers coming to him - in Iowa - from all over the United States and Canada.

--I could talk about so many others running Autonomy-Based Businesses, contrary to their industry norms, to what others think possible, to what they once believed possible.

--Here is what my group of Renegade Millionaires has discovered:

You CAN have it YOUR way.

--Regardless of the business you're in, town you're in, competitors you have, income you now have, your current wealth or lack thereof, regardless of any variable you can possibly name. If you will deliberately get in sync with how we Renegade Millionaire Entrepreneurs think, talk, act, market and operate, then, yes, YOU - I mean: YOU - can have it YOUR way!

--YOUR MISSION - should you decide to accept it! - is to get perfectly, totally in sync, mentally, emotionally, strategically and behaviorally with the Renegade Millionaires, so you can enjoy the results of Renegade Millionaires.

• Immersion (7 to 21X)-• Focused Thinking - using the Exercises-• Selected Application

--Let’s quickly talk about each ....

--I doubt anyone has had as much opportunity as I've had for CLOSE OBSERVATION of over a hundred true Renegade Millionaires over time, in many cases over a decade or even longer, in their natural habitats, in their businesses and lives. But beyond the CLOSE OBSERVATION, I'm giving you my unique INSIDER ACCESS. Remember, I didn't just observe 'em, like a visitor to a zoo; I got in the cage, in the monkey dung with 'em. We've worked together closely and intensely. Found opportunities. Solved problems. Dealt with everything from money to marriage to legal troubles to mergers and acquisitions to --- well, you name it, professional or personal, good or bad, opportunity or crisis, victory and defeat, ingenious new discovery or humiliating misjudgment, I've been there with over 100 of them. Now you'll re-live it all through me, and walk away with the FEW BUT VITAL COMMONALITIES and the TO-DO STRATEGIES that can skyrocket you to Total Autonomy, now, not 'someday'. You can join us.

--Add to this, INSIGHT. It's one thing to observe something. Another to experience something. But neither observation or even experience guarantees translation to practical, useful, profitable understanding and strategy. I think I'm a pretty good coach, helping people get from observation and experience to insightful understanding, then all the way to profitable application. It's a continuum a lot of folks stall on. The entrepreneurs I work with do NOT stall.

--Add to this, very FRANK DISCUSSION. In the discussions in this System, I pull no punches. Sugarcoat nothing. Of course, I'm famous for bluntness anyway. The "no B.S. guy". But this goes beyond my previous edges. You may be surprised at some of the questions raised, I'm certain you'll be surprised at how open I am in answering them. In fact, a few who know me well, who've listened to it all, have questioned my sanity in putting myself through this. I can assure, you'll find damned few other multi-millionaire, from-scratch entrepreneurs willing to answer these questions and reveal this much about themselves, their experiences and the people they've worked with.

--Add to this, CONCISE SUMMARY. I doubt you want to spend the same five months Lee did just sifting and sorting all my life's works, to unearth the gems. Let alone try to live my 29 years' expensive experience via your own trial and error. Not if you're smart. You know, you can read every book written - ever - about time management (I own over 300 myself!) and you will only find ten techniques worth using. Just ten. (They're in my book, NO B.S. TIME MANAGEMENT). And you'll barely find any real insight into moving from fighting with time management to living with autonomy. What's it worth - in YOUR time - to have everything that I and over 100 other Renegade Millionaire Entrepreneurs did and do, to be able to achieve a myriad of exciting, richly rewarding goals and live life on your terms, concisely summarized and presented to you in one blueprint? … YOUR blueprint for achieving whatever goals…..whatever business/money/success/fame/impact and influence goals you may have, while absolutely defying all normal, common, ordinary boundaries and restrictions - on speed, ease, independence.

--Be assured, there are SPECIFIC STRATEGIES, including the really major-major ones I call 'Renegade Millionaire MEGA-Strategies', clearly listed and described. This is NOT about 'ideas', 'theory' or 'philosophy.' It has underlying philosophy amply discussed, but one of the biggest secrets about Renegade Millionaires is that their success is behavioral. In other words, it is the result of certain things they DO, and do repeatedly, in a consistent way. So this System is about things to DO --- not things to idly think about, mull over, philosophize about.

--To push you to DO, not just think, I created 24 EXERCISES. Some are 'old'; I've used them with clients, in coaching or in seminar work before, some a lot, some rarely. Others were built just for this System, to link to certain of the Mega-Strategies. These are NOT just "workbook fluff" though. Not exercises with no practical application. Not exercise for exercise' sake. Every one leads to doing something to or in your business or business life, to yield radical improvement, measurable result.

And on top of all that, the System comes with a lot of REFERENCE MATERIALS that support the discussions.

--How will you use the System?

--I suggest IMMERSION. That means listening once all the way through, then listening again at least 7 times, then picking a segment or two of prime significance to you, to listen to yet again. Do most of this while driving, mowing the lawn, walking, whatever. But do it at least once, pen in hand, to jot notes. Immerse yourself in Renegade Millionaire thinking for 60 days or so. Just bury yourself in it. Give yourself the time needed to question, doubt, debate, disagree, ponder, accept, test, and ultimately embrace everything. Then FOCUS YOUR THINKING with the help of the 24-Exercises. And practice SELECTED APPLICATION. Take one strategy after another and apply it. There are very, very fast results to be had. But this is also a System you'll live with over quite some time, returning to get the next Strategy, after applying one before.

--Remember, that the objective is Autonomy like you've never enjoyed before. That requires some commitment.

--Now, here's how I am actually DELIVERING everything we've talked about into your hands:

(1) The personal interviews conducted with me by Lee Milteer extend over 24 audio cassettes, and are duplicated on 12 CD's, so you have both, to use whichever you find most convenient. There are slight, very slight differences due to allotted time between the audio cassettes and the CD's.

Remember, Lee invested five long months building the collection of questions. They were engineered to have me validate everything I've taught that can be validated, up-date what needed to be up-dated….to draw out of me information, insights, experiences of value including those never discussed elsewhere. She was your surrogate. And, to spend 2 days asking me these same questions yourself would require a consulting fee of $15,600.00. Any ONE answer, of course, could be worth a lot more to you. In any case, I have never before sat still and subjected myself to such a lengthy, extensive, intense, prying and provocative interview.

(2) The 146-page Desk Reference Manual tracks the audio presentations, and includes:

17 MEGA-Strategies

28 Core Competencies

24 Exercises - a 6 Month Action Course

The MEGA-Strategies represent THE most vital of all beliefs, behaviors and business strategies used in common by all the Renegade Millionaires. The Core Competencies are the skills you must master --- these are specific skills you can measure in yourself, learn about, improve and strengthen. The Exercises are designed for use, one every week, over a 6-month term. These Exercises lead in practical application of the Strategies and Competencies.

(3) The giant 396-page Archives Book is a collection of relevant resources and reference materials, including:

Excerpts from my original Money/Business/Success Courses (Volume I and II)….transcript of my classic Million Dollar Thinking program….a transcript of my famous million dollar sales presentation….selected ads, sales letters, articles. Most of these materials are long out-of-print and unavailable elsewhere. In original form, these sold for more than $2,000.00. If you could find them piece-meal, used, by haunting e-bay, you'd spend even more to acquire them. These selections from past, 'lost' works give you insight into the evolution of my thinking and experience from the 1970's and 1980's to the present.

(4) A new DVD of my 'Magnetic Marketing' presentation.

This is a full-length version of my famous Magnetic Marketing presentation, summarizing the three essential elements of any marketing effort, campaign, project or business. Versions of this presentation were presented 243 times at the giant Lowe/SUCCESS events with Zig Ziglar, Brian Tracy, Tom Hopkins, etc., at over 100 industry-specific boot camps requiring as much as $7,000.00 per person to attend, and in corporate meetings for companies like Pitney-Bowes, Ski-Doo, Floor Coverings International, Sun Securities, etc. This particular extended version is from a specific industry's marketing boot camp held in 2003. It is the most recent version. I rarely deliver this presentation now, and will not do so at all after 2005.

(5) And, a copy of my autobiography.*

This 250+ page book includes autobiographical essays, favorite stories from speeches and seminars, life lessons learned.

*Scheduled for publication in late 2004 or early 2005. Coupon included with your System to obtain your copy at no additional charge.

Incidentally, the entire System is neatly packaged in its own briefcase-style box with carrying handle. The CD's and Audio Tapes are in full-color cases, all ensconced in a library case that fits neatly on a bookshelf and displays your Renegade Millionaire System audios. Both the Desk Reference Manual and Archives Book are coil-bound, to lay flat, for

Should YOU Invest In — And Commit To
Studying And Using This System?

--Let me show you an important number, as preface to trying to answer the question: should you or shouldn’t you? Is this really important for you or not?

--Here’s the number:

--Do you know what this number is?

--As of 2003, it is the average life expectancy in the United States.

--With that number, I'll do some quick math. I'll show you my math. Then you can do your math. My current number as of this writing is 49.5. I'm six months away from turning 50. Since I'm a direct-response guy, I'm not going to be 50. I'm going to be 49.95. Plus 6.95 shipping and handling. Anyway, 77.5 minus 49.5 leaves 28. I've got 28 years left, barring uncertainties. They tell me you lose 20% to eating, sleeping, defecating, 10% to shuffling paper and paying your bills, paying your taxes, and standing in lines. That takes me down to 16.8 years I can decide what to do with.

--Just 16.8.

--Your number may be more. Or less.

--But here's the question that determines just how important what I have to share with you about becoming a true Renegade Millionaire, so you can have Autonomy, is - just how much of whatever your number is, that you've got left, do you want to spend….doing things you don't want to do? Dealing with people who annoy you? How much of that number do you want to spend satisfying other peoples' expectations and demands?

--Write YOUR number down and look at it. Hard.

--Now, just how quickly and radically do you want to change your business life? Or, how much longer do you want to continue 'as is'???

--The clock's ticking. If you can hear the clock!…..if you would like a lot more Autonomy….then I think I've laid out a very, very compelling case for you using my Renegade Millionaire System as your blueprint - your shortcut --- for getting it.

--Which gets us to Question#2 -

How much should you cheerfully pay
for this System?

--Let's do a bit more math.

--First, judge me, based on whatever you know, and what you've read here. If I spill my guts to you via this System and you apply at least some of it, how much AUTONOMY IMPROVEMENT do you think can be created in your business life?

--Pick a percentage. 10%? 20%? 30%? 50%?

--Be conservative. Don't give me (or yourself) too much credit. But DO consider my track record.

--So, pick a percentage and write it down.

--Now go back to your other number: the number of years you might have left.

--If, say, your number was my number: 16.8, and you thought we could get you only 20% more autonomy, you'd multiply 16.8 times 20% and get a yield of 3.36 years of total autonomy. 3.36 years = 1226.4 days = 29,433.6 blissful hours of total and complete autonomy, 29,433.6 hours doing only what you damned well please where you choose, when you choose, with whom you choose, and if doing business, at whatever price you demand.

--If you'd give but one measly, stinking dollar:

--The System is worth $29,433.60.

--If you had it - and, of course, you'll learn via my System just how remarkably infinite the supply of money readily, easily and quickly available to you is - then you and I know, you'd pay more than a dollar. Would you pay $5.00 for each hour of total autonomy?

--Guys pay more to try and get the same feeling, escaping to and hiding out on the golf course!

--But I'm talking about this feeling AND this reality in real life.

--If you'd give just $5.00, then the System's price tag ought to be $147,168.00.

--Regrettably, I know I cannot demand such a payment.

--Even though there is at least 100-MILLION DOLLARS worth of 'wisdom' synthesized here….from 100 real-life, from-scratch millionaire entrepreneurs. And even though the Autonomy you can gain is priceless.

--So, let's get to the actual price.

--I discussed this with my Platinum Members, clients - my own little brain trust, before I set the price. Asked them to tell me what the price should be, knowing if I agreed, they would have to pay that price.

--One said: $10,000.00. Bless him, his children and his horse.

--Three suggested: $5,000.00. I have, on occasion, sold admittedly less comprehensive and far less valuable info-products for a $5,000.00 price tag.

--Several others suggested: $3,995.00.

--Survey said - lowest price - $3,995.00.

--I am not a greedy man. I am certainly money motivated, profit motivated. But I am not greedy. There is distinct difference.

--I also have another consideration. I have invested, literally, my life into this System. I would like as many people of ambition and enterprise as possible to have it. At this stage of my life, I am, in fact, concerned with significance, not just success. I take pride in the cadre of Renegade Millionaires who see fit to thank me for helping them achieve their goals but I'm eager to make that list much, much longer. I am actually, for the first time in my life, less concerned with making the maximum possible profit on a sale than I am with putting this into the maximum number of peoples' lives.

--I tell you that so you might know why I have clearly under-priced this System. Every one has told me so. When I unveiled it for the first time at our Mega-Conference in May (2004) and more than 200 people stampeded into line to get it, most - yes, most --- expressed pleasant surprise to the staff that it was priced so low.

--If you are a cynic, you may not accept my explanation, and, actually, that probably doesn't matter much. But I am a teacher and champion of 'premium pricing', and I abhor and criticize people who routinely "go to the ocean with teaspoon when they could have taken a bucket - the ocean doesn't care." So, what I'm doing here is contrary to principle I teach. It is, in essence, an exception to my rule. And I suggest you take advantage of it now, before I come to my senses!

--Anyway, I have cut the lowest price suggested to me by anyone: $3,995.00 by half, and set the price for my entire System at just $1,995.00.

--But you need not even pay that much.

--If you are a Glazer-Kennedy Inner Circle Member*, Gold level, you may take a $400.00 discount; if Gold+ level, a $700.00 discount. These discounts are offered for a VERY limited time - only until a total of 500 Systems have been sold. (If your order is received too late for the discounts, you'll be notified and your permission obtained before charging the full $1,995.00 fee.)

--I cannot emphasize enough - this is simply put, a 'steal.'

--Your final question may be: what will Dan Kennedy guarantee?

--Well, of course, I cannot guarantee any specific sum of money or amount of wealth you may realize. And the term 'millionaire' in the title is not intended as such a guarantee. The box itself will produce nothing, if not matched with your implementation, your enterprise, your drive. And I cannot judge that.

--But I can and will guarantee this: if this isn't THE most provocative, thought-provoking, challenging, motivating AND practical, strategy-filled 'success product' of any kind you've ever invested in…..and you find it disappointing in any way….you can return it in its entirety anytime within 6 months - yes, 6 full months - for a full, immediate refund of every penny you paid. It's even easy to ship back, as everything fits neatly into the briefcase-style box!

--Who else will give you a risk free SIX MONTH test drive? Of anything?

There are three strings attached.

--First, I want to be very up-front with you. This was a very expensive product to produce, Each one has high cost as you'll see. We have chemically treated some of the pages and had a process applied to the audio components to detect illegal copying. Any returned unit will be checked. Not only will we then contest your right to refund, we may prosecute the copyright violation. I deeply regret even having to say this, but in recent years there seems to be an upswing in people lacking basic integrity, who are intentionally purchasing, copying ie. stealing information, with the intent of returning it for refund. I've decided not to tolerate it in this case, even once. If you are of criminal intent, please do not get a System. Further, I'm giving you BOTH the audio cassette tapes and the CD's. I do not want to see one or the other; just the audio from this System being sold on e-bay. So, in purchasing, you warrant that you will not re-sell any individual component parts of the System on e-bay, or, for that matter, elsewhere.

--Second, if, as result of the System, you make truly extraordinary breakthroughs and rapid, accelerated progress toward your goals, and you wind up feeling you grossly underpaid for this System, I'd appreciate you making a contribution of at least another $1,995.00 to worthy charities, causes or even individuals in need of your choice, and I'd value hearing that you did.

--Third, you literally owe me a letter, no later than a year from now, preferably sooner, reporting on thinking changed but also specific strategies applied and results achieved. This ain't option; it's an obligation.

--So, what to do next?

--At the very end of this letter, you'll find further description of some of the topics covered in the interviews and materials in the System, if you actually need more information. If you are reading this online, you'll also find "click options" to get some other content from my speech on this subject, promised a couple different times during the letter. Feel free to go and read it or download it if you like.

--But before doing any of that, hey, I suggest you click on "SEND ME MY SYSTEM", fill out your Order Form, and get my System on its way to you, immediate. The clock is ticking. Autonomy is yours if you'll accept it.

--And I'm not kidding: the discounts are very temporary.

--You've got my guarantee. You can have my life experience and the 'secret' Mega-Strategies and behaviors and thinking of more than 100 of us Renegade Millionaire Entrepreneurs synthesized for you.

Best,

Dan Kennedy

PS: The only life really worth living is a life lived on your own terms.

*If you are not now an Inner Circle Member, you can enroll immediately before or after completing this order at
the link to the left, and take the Member discount on this System.

SEND ME MY SYSTEM!
CLICK HERE TO ORDER NOW

Mini-Interviews With Renegade Millionaires

Five Leverage Points For Radical Change In Business

How Renegade Millionaires Create Extreme Marketplace Advantage

How Renegade Millionaires Profit From Strategic Alliances

Mistakes To Avoid

The Secret Of Self-Promotion (vs. Business Promotion)

Profit From Expert Positioning

Secrets Of 'Million Dollar Sales Presentations'

How Renegade Millionaires Use Direct-Response Marketing Differently

My Most Powerful Wealth Creation Strategy: Membership Concept Marketing

Success In The New 'Permission Required' Marketing Environment

What Renegade Millionaires Know About Being Broke/Being Rich That You Do Not Know

What Renegade Millionaires Know And Do Differently About 'Price'

The Entrepreneur's #1 Money Priority

How Renegade Millionaires Make Practical Use Of A Personal Belief System

How Renegade Millionaires Manage Time Differently - Radically Differently!

How Renegade Millionaires Manage Failure

Secrets Of 'Accelerated Accomplishment'

The Ultimate Life Choice Renegade Millionaires Make

How Renegade Millionaires Establish And Enforce Boundaries

Renegade Millionaires' Acid-Test For Association

PERSONAL QUESTIONS with Dan Kennedy

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MONEY ORDER - CLICK HERE