Dan Kennedy & His
Platinum Inner Circle Members Share
Their Most Powerful Marketing &
Moneymaking Tactics — Use them to Rev Up
YOUR Business Now.
By Dan Kennedy
The 15 people in my Platinum Inner
Circle Mastermind Group are the Navy
SEALS of marketing. They are
fast-acting, ruthless, aggressive
commandos” when it comes to making gobs
and gobs and gobs of money.
Just to be in this group, each member
pays $15,000.00 for the year. Plus the
costs of traveling to four meetings that
take place in private, behind closed,
locked doors. They sign a strict
confidentiality pledge to each other, so
they can share their most prized and
profitable discoveries.
Some of these 15 do consulting – and,
on average, it costs $500.00 to
$1,000.00 an hour to buy their time and
advice, and you probably have to get in
line. Others NEVER reveal
their methods and business secrets, for
any price. Some teach
other subjects, but keep the marketing
strategies they use personally “close to
the vest”.
I collect the $15,000.00 from each of
them, to organize it all and run the
meetings. But the truth is, I get just
as much out of these meetings as they
do; in fact, I marvel at what I
discover!
Now, here is what I persuaded
everybody to do: take one extra day, get
in a room together, turn on the tape
recorder, and have a wide-open,
can-you-top-this round-and-round
and-round-the-table discussion of their
very best marketing and moneymaking
ideas just about anybody can use to rev
up their business and income.
I prepared a series of provocative
questions. I did my best to impose some
order and control to the day. But
mostly, like a bull-rider, I just
hung on.
The result: a set of 6 audio
tapes unlike any you’ve ever heard.
Imagine, these 15 moneymaking
commandos ALL spilling their guts, ALL
contributing to the maelstrom of ideas,
insights and very specific advice
pouring across the conference table like
gasoline on fire. We had a pro there to
tape it all, for the best possible audio
quality given the situation. It’s been
edited to keep the meatiest parts and
lop off the fat.
May I Make
You A Wager?
I’ll bet you the biggest steak in
Texas you just cannot
listen to these tapes only once.
You’ll be whacking the Pause button
like some crazed monkey, to jot down one
sizzling hot idea after another you want
to act on. You’ll have to listen to ‘em
all a number of times or you’ll miss
more than you get, because it’s all
coming at you rapid-fire.
Getting a “down-load” of experience
and thinking about marketing from any
ONE of this crack commando squad would
certainly be worthwhile.
But from all FIFTEEN?
And keep in mind, this is NOT some
carefully thought out, scripted and read
presentation, where the “guru” has had
plenty of time to deliberately leave
certain things out and hold certain
things back, to selectively share his
methods. This was a blow-the-doors-off
discussion, with everybody thinking on
their feet and, to some extent, trying
to top the other guy.
Some Of The
Amazing How-To Secrets And Strategies
Revealed In These Unique Audio
Recordings:
- How to easily command prices
significantly higher than your
competitors: one word that will
change what you sell and how you
sell it
- A simple technique to obtain
more referrals from customers: how
to put “timing” on your side
- Exactly what one Member says to
his customers to create a steady
stream of new referrals (a script
you can use from Bill Glazer)*
- How to increase the average size
of each customer’s purchase AND the
frequency of repeat purchases......
increase sales and profits
without getting more new customers
- How to create “continuity
income” in virtually ANY business
- How to sell “pre-paid services”
to put an iron cage around
customers: a practical approach to
“customer loyalty”….. how to make
your customers blind, deaf and dumb
to your competitors.
- How one “little change” in the
way phones are answered added over a
million dollars to one business’
bottom line...... and a larger
lesson about managing for maximum
profit.
- How to allocate your advertising
funds and efforts against certain
timing issues: learning to fish when
the fish are biting.
- What Dan Kennedy says about
“contrarian marketing”
- “THE discovery that finally took
our company over the 5-million
dollar sales mark” - T.J. Rohleder
- How to re-organize the way you
work to immediately get more done
every day: a profoundly simple
formula*
- How to use but not be abused by
communications technology.... how to
qualify,pre-screen and pre-sell.
- Dr. Bob Willis’ example of a
simple one-page letter anyone can
use to tap into a whole new source
of new customers (Word for word, for
you to use)*
- Bill Glazer: THE most frequently
made mistake in retail advertising -
it’s easily fixed
- A headline trick: improve
quantity AND quality of ad response
- “EXACTLY how I design my
envelopes and put together my
direct-mail for maximum response” -
Michael Kimble (TESTED and proven
approach.)*
- What to do when a direct-mail
campaign you believed in fails
- A critically important, oft
misunderstood marketing principle:
how to shoot yourself in the foot in
direct-mail (Dan Kennedy)
- DOUBLE YOUR RESPONSE: Bill
Glazer’s tested and proven “best”
strategy
- A little “gimmick” that boosts
likelihood of your envelope being
opened dramatically*
- “How I Increased Response By 92%
- With A Dirt-Cheap Addition To My
Marketing”....a tool you can use!*
- A “different” way to use
testimonials (John Rubio)*
- DOUBLE response from
FAX-marketing (Reed Hoisington)
*Important Note: these are PRACTICAL
TOOLS YOU CAN USE instantly, not
just “ideas.”
Make no mistake, this entire
roundtable discussion produced hundreds
of practical tips, strategies, insights
into the techniques behind successful
marketing campaigns - plus these very
specific tools to use, any one of which
could easily be worth tens of thousands
of dollars to you.
I know for a fact of six different
Platinum Members last year who each made
well over $100,000.00 by implementing
ONE idea that came out of the blue,
at one of these meetings.
Who knows what’ll occur to you as
you listen in on an entire day’s
output?
So, what will you pay for the
privilege?
There are all kinds of ways to set a
price. Here’s what I did.
First of all, I had each of these
Platinum Members write a price down on a
piece of paper what they thought ought
to be charged to let somebody sit in on
a day of a regular Platinum Meeting, let
alone one targeted at covering “the
best” strategies we all know and use.
Second, I actually surveyed a few
dozen of my clients and regular Inner
Circle Members and told them to bid, as
if only the highest bidder would get the
one and only set of tapes from such a
session.
So, what do you think the number was,
arrived at by the Platinum Members? It
averaged out to $2,100.00. And, maybe
more relevant - what do you think the
highest bid was? Get this: it was
$5,000.00. And I promise you, he was
serious. In fact, the LOWEST bid, the
“cheapskate” bid was $595.00.
So, after considerable discussion,
we’ve agreed on a price of just $199.00.
If you want to know how to use
marketing weaponry, to be a moneymaking
commando, I don’t know where else you
could look for better training than this
gathering of the 15, on this day,
available on these tapes.
CLICK HERE TO GET
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