RECORDINGS FROM THIS INCREDIBLE EVENT WILL BE AVAILABLE FOR PURCHASE SOON!

From Dan Kennedy

“If you held a gun to my head and forced me to hand-pick one person and one person only to peel back the surface of a built-rapidly-from-scratch, highly successful, very profitable, very complete, sophisticated, efficiently organized and expertly run INFORMATION MARKETING BUSINESS and show you every nitty-gritty detail 

- Who would I have to pick?” 

But first a few questions… 

What would it be worth to you, to come into a room and witness with your own eyes the very best, most profitable information marketing sales letters, websites, postcards, ads, etc. and secret strategies and tactics  being used by the richest info-marketers I know, all competing to be named ‘Information Marketer of the Year?’ 

What would it be worth to you to hear me (Dan Kennedy), deliver a special presentation that will NOT be given anywhere else, at any time, to any group, entitled “The Five ‘Gold Rings’ Of Wealth Production From Info-Entrepreneurship?”  

Dear Friend, 

            If you’ve received this, we’re probably ‘friends’ to one extent or another.  If, by some chance, you don’t yet count me as a ‘friend,’ you may do so soon. I find that when I guide people to make hundreds of thousands of dollars to millions of dollars, they put me on their Christmas card lists. 

            If you are  in or intensely interested in being in the Information Marketing Business like me, my exalted Platinum Members, and my best clients, then this letter is going to be very, very important. 

          If you are already in the Information Marketing Business, then this letter might just provide you with the key to ‘catapult’ your business to the next level. 

            In fact, you might want to hang out the ‘Do Not Disturb’ sign and clear your mind before diving into it.  I’ll wait. 

How to Put A Billion Dollars – yes, Billion with a ‘B’ – of Info-Marketing Experience, Know-How, Insider Secrets and Examples to Work

Filling Up YOUR Bank Account 

            Okay. Ready?  Well, as you know, the information bidness has been veddy veddy good to me!  And as you also know, I work with over 50 of the most successful info-marketers in the world. Individuals raking in $250,000.00, $500,000.00, $1-million, $2-million and more as “small operators,” many from home offices with only one or two staffpeople (or even none), with emphasis on ‘Lifestyle.’   Also, some in the $20-million to $30-million range with bigger operations. One at over $100-million.  Together, we’ve run thousands of experiments, invented moneymaking strategies and continually refined business models and systems to the nth degree.  Combined, we generate hundreds of millions of dollars of annual revenues with books, home study courses, newsletters, tape-a-month products, other continuity programs, seminars, coaching, do-it-for-them-services like customer newsletters, and more. We sell these info-products by every means possible.  Our group includes people only using old-fashioned direct-mail, a few only using the Internet, a couple using TV and radio, most using both online and offline. There is no greater sum total or quality of know-how about making money with information anywhere than in the combined intelligence of this group. 

            If we were all combined as one corporation publicly traded on the New York Stock Exchange, the entity would be valued at a billion dollars or more. Certainly worth more than, say, amazon.com. After all, we make a profit. And worth more than General Motors. We do it with no factories, few employees, and no unions. 

            This is mind-boggling even to me. 

            Frankly, some of these info-preneurs operate their businesses loosy-goosy, by the seat of their pants. Some are a lot more “businesslike” and “organized” than others.  A few are SUPER-organized, super-sophisticated and have complex, multi-step, multi-market, multi-income stream businesses that run smoothly, like well-oiled machines.

I love ‘em all.  It has been and is a fun and exciting privilege to be in the trenches with them – to coach them, write copy for them, watch them prosper, and learn from them. I take enormous pride in seeing Platinum Member Rory Fatt pack over 200+ restaurant owners from all over the world into his boot camp and have more than a $500,000.00 weekend, and in getting a letter from Platinum Member Jerry Jones citing that profits are up 350% over last year.  I could go on and on. There’s a ton to be learned from any or all of these people. 

            And I would point out, most of them have created, and keep reinventing as necessary, the Ideal Lifestyle Businesses.  Both Michael Jans and Jerry Jones choose to live in Sun River, Oregon, and travel to and from there is a gigantic nuisance, but it doesn’t matter because they rarely need to leave – unless coming to meetings with me. Joe Polish may hold a record for fewest days worked in his business in a year. Some are even “part-time.” There’s even a college kid, Jason Juliano, making a good 6-figure income (that’s over $100,000.00) from his one-man info-business, while attending college full-time. The stories, of course, are interesting; the “blueprints” behind the stories are so valuable, far bigger companies would be stealing them or buying them at any price, if the big companies were run by anybody with brains. Anyway, there’s a lot to be learned from any or all of these people.  

But, if you held a ‘gun to my head’ and forced me to hand-pick one person and one person only to peel back the surface of a built-rapidly-from-scratch, highly successful, very profitable, very complete, sophisticated, efficiently organized and expertly run information marketing business, and show you every nitty-gritty detail, actually present you with a “blueprint” so complete you could “build” a business with it--- 

--- I would have to pick….. 

…. Bill Glazer. 

And the good news is, I’ve encouraged (actually nudged) Bill to do that “peel back and show it” – in fact, to organize, host and present the 1^st Annual Glazer-Kennedy Inner Circle INFORMATION MARKETERS’ SUMMIT. 

But let me back up. 

As you know, I picked Bill to take over the Inner Circle (Silver, Gold, Gold+ levels) and newsletter publishing business I built.

 This was no casual or easy choice. This is a baby I birthed through an immense amount of hard work. It is also the centerpiece of my entire business life. It is the driving force behind ALL my income streams.  I also had an obligation to my Members. So I could not hand over the reins to anybody with a big enough checkbook to pay me my price. It was NOT that simple. And there were a number of suitors. No, I had to very carefully choose the one info-marketer above all others who I could trust wholeheartedly to not only continue everything I’d put in place but to expand on it, improve it, do things I wasn’t willing to do, and sustain it for many years to come. I chose Bill Glazer. 

Keep in mind, I’d watched Bill closely since his first minute in the information marketing business. While he was already exceptionally successful in his other businesses and thus an astute, accomplished entrepreneur, and “my kind of” marketer, I was the one who actually encouraged him to enter the information business.  He has been a client and Platinum Member for 6 years.  I’ve had ample opportunity to see him develop his info-business from infancy, test and implement evermore sophisticated strategies, expand beyond his original niche, face and conquer challenges, and interact with and assist other Platinum Members.  So, just as I picked him to take over my info-business, I’d have to pick him to help you plan and launch or strengthen and improve yours. 

And he is going to do just that, a number of ways, at this year’s upcoming Summit. So let me tell you about everything we’re packing into the 2½-day Summit: 

First of all, there will be a massive, organized “show-n-tell” by many of the attendees – and I can promise you, a staggering display of diverse markets, diverse info-products, and widely different approaches. You and all other Summiteers can apply to present in any of these categories (see box at right or you can write in a category if you wish) and win bragging rights for a full year…recognition in the newsletters….and outstanding prizes, as you will soon see).  

Someone will even be named GLAZER-KENNEDY INFORMATION MARKETER OF THE YEAR for 2004/05 and hold that designation and the trophy for a full 12 months. (Maybe you can make something out of your photographs of you with your giant trophy.)

In addition to the fame, every Category Winner will receive an ALL EXPENSE PAID WEEKEND FOR TWO at the magnificent Baltimore Inner Harbor, with a ‘field trip’ type tour of the Glazer-Kennedy/BGS Marketing offices and operations, a half-day PRIVATE group coaching session with Bill,  dinner at a 5-star restaurant with Bill and his wife Karen (who is running administration for Glazer-Kennedy), and some fun activities as well.  Win and you’ll enjoy a terrific getaway weekend, plus an invaluable half-day dedicated to working “on” your info-business.  

The one and only INFO MARKETER OF THE YEAR gets the same weekend, plus a half-day ‘ONE-ON-ONE,’ closed door PRIVATE consulting session with Bill during the weekend.

Make A Mental Note:

            You should immediately “get” that the Summiteers’ll be pulling out all the stops to reveal their most prized, most profitable, most impressive, current discoveries, strategies and examples.  If an info-marketer (novice or pro) were smart, he’d pay tens of thousands of dollars to sneak into the room or “bug” it with a spy camera just for this part of the Summit. 

            Second, at the Summit, Bill will present information from inside his info-businesses on two special topics: 

#1: HOW TO TURN UNCONVERTED LEADS INTO
A FLOOD OF EXTRA PROFITS BY ADDING INBOUND AND/OR OUTBOUND TELEMARKETING TO YOUR MARKETING FUNNEL

             As you know, I was never willing to use telemarketing myself. Lifestyle choice, pure and simple. But over half of all the info-marketers I work with do. Platinum Member Ron LeGrand is one of the biggest users. At Platinum meetings, Bill listened carefully to Ron extolling its virtues and showing his examples, statistics, and results. Bill also listened to me cautioning against its evils.  He investigated every option. And he ultimately came up with methods for employing both inbound ‘live’ telemarketing and outbound telemarketing sanely, affordably, on a small, manageable scale, ideal for small operators and niche info-marketers. He’s made it work in his BGS MARKETING Info-Business. He’s using it in Glazer-Kennedy as well. (Secret: In 2003, for BGS, it added over $240,000.00 to the bottom line, ALL MINED FROM ALREADY PAID FOR, UNCONVERTED LEADS.)

             Truth: this is a daunting challenge for a lot of info-marketers. You really can’t afford to waste leads. You MUST squeeze ALL the juice out of each and every lead, every prospect. And telemarketing is a major asset, a powerful tool that delivers profitable results virtually every single time it is employed. Now, Bill has arrived at a practical way for any and every info-marketer to employ the tool without monstrous management headaches, unpredictable costs or other common problems. In this Special Session, Bill will reveal everything he’s done and does, scripts that work, mistakes made, options for outsourcing or employing your own person or people, having freelancers work from their homes, compensation, even his specific results.   

            You’d have to be in Platinum for 2 years to gain this knowledge. (Which would cost, incidentally, $24,000.00 in dues. And it’s full, so forget it.)  

            And any info-marketer, whether established and doing well, even already using tele-marketing, right to the rank beginner standing on square one, can profit from what Bill has learned, tested, perfected and will reveal.  

#2: HOW TO USE ‘TELE-SEMINARS’ MOST EFFECTIVELY TO MINE ACCUMULATED, UNCONVERTED LEADS...AS A REGULAR STEP IN A MARKETING SEQUENCE...AS AN ALTERNATIVE TO OTHER MEDIA...AND TO SELL BOOT CAMPS, COACHING, AND SERVICES. 

            I rank use of ‘tele-seminars’ for many different selling purposes as the single most important moneymaking breakthrough for information marketers since the Gutenberg press. 

            There are as many different ways to use them as there are Platinum Members, multiplied by 100. 

            Bill and I have put our heads together, to “catalog” all the different uses, case history examples, strategies and tricks from his experiences, my experiences, our Platinum colleagues, and my clients.  In total, he will cover over a dozen TELE-SEMINAR SUCCESS STRATEGIES. Then he will talk about something that I have NEVER been willing to do. He will guide you through a ‘step-by-step’ process of the mechanics of a tele-seminar.  What to look for in a tele-seminar company. How to ‘logistically’ set up a call. Even a list of preferred tele-seminar vendors.  (Now you know why I have never been willing to speak on this topic of mechanics, and frankly Bill is a whole lot better at it than me.) 

            There ARE info-marketers making $10,000.00 to as much as $50,000.00 from a single tele-seminar.  

            For some, these are becoming their primary means of marketing --- more powerful than direct-mail, faster than the Internet, more lucrative than, well, anything. 

            For others, they are the means of extracting oodles and oodles of cash from “dead leads.”             

Bill will give you every tiny detail of his own uses of tele-seminars. He will also quiz the info-marketers present who use them successfully about their methods, present over a dozen STRATEGIES that he and I have painstakingly chronicled, and answer your every question. 

            Okay, so far, you’ve got the BEST – CONTEST, with multiple categories…your opportunity to get a close and complete look at a wide variety of Info-Marketers’ most profitable strategies and examples…AND the TWO special Sessions with Bill. 

            But wait --- there’s more!!!  You will actually get……….ME! 

            Although I am consistently cutting back on speaking, doing fewer and fewer and fewer, and turning down more and more, I’ll be at this year’s Glazer-Kennedy Summit, and I will prepare and deliver a special presentation that will NOT be given anywhere else, at any other time, to any other group.

 It will focus on “The Five ‘Gold Rings’ Of Wealth Production From Info-Entrepreneurship.”   In it, I will point out the most commonly overlooked, neglected or under-utilized opportunities, even by my top clients and Platinum Members.  I will show you how to increase the 5-year value of your customers by at least 500%.  I will discuss creating real, tangible value in an info-business. I will talk about multiplying income without multiplying staff, infrastructure, investment or ulcers.  I will show you important, behind-scenes truths about info-businesses known only to the most successful, long-term players. I will point you to the FIVE MOST VALUABLE ASSETS you should aspire to create and own, within and through your info-businesses. I will even give you five confessions, my five most grievous errors in my own info-businesses. 

            Not to take anything away from my other work, but this is a much more sophisticated, advanced collection of information than I share when speaking elsewhere about ‘info-marketing.’  Frankly, it might frighten a rank beginner. But if you want a succinct summation of the kind of high-level marketing, business and financial truths I only discuss with my best, private clients in the information business, this is it. If you can take it.  

Unbelievably, there’s still more! 

            A ‘bonus’ Technology Session. Yep, the tecchies’ll show-n-tell what’s new and “hot” and smart, as well as what consistently works with websites, e-mail, 800-numbers, voice broadcast, FAX (yes, it’s still alive), even – gulp – information marketing software, database software. And Bill is currently “guinea pig” testing new, comprehensive software that just may, finally, resolve the nagging, unrelenting headaches and answer YOUR questions about “how the dickens do I keep track of all this stuff easily and affordably?”  

            Now don’t take this ‘bonus’ session lightly.  We originally planned to hold the Info Summit for 2-days, but this is soooooo important, that we added an extra ½ day just so we can give it the time it deserves. 

            Besides the software session, Platinum member Yanik Silver (the Internet Wizard) will be on hand to talk about selling Information online.  You will see what’s working, what’s the latest and greatest.   

            Then we’ll shift the ‘technology’ gears slightly and deal with putting as much of your marketing on autopilot by using solid fundamentals such as toll-free numbers, pre-recorded messages, Voice Broadcast, even legal Fax.  

            And still more: Go ahead and submit your toughest Info-Marketing Business Challenge in writing, succinctly, in advance. Describe the one “bugaboo” you can’t kill in your business, the fear of the future you can’t find a solution to, the most puzzling question, or the thing you’re dying to know that nobody ever talks about. Bill and I are going to divvy ‘em up and deal with them during the course of the Summit.  

            Geez, Louise, there’s STILL more! 

            Being a Glazer-Kennedy Gold+ Member has many special rewards. One occurs right here. 

After dinner, Thursday evening, there will be a GOLD+ ONLY DESSERT RECEPTION, hosted by Bill and me. (Yes, I’m going to socialize.) This is an opportunity to network, find joint venture partners, renew friendships, ferret out and ask questions of somebody already doing what you want to do. There will even be a brief, ‘for Gold+ only’ presentation I won’t describe here. Suffice to say, it should make you money hearing it.

 Whoa Nelly – more! 

 For All Those information marketing ‘WANNABEES,’ ‘NEWBEES,’ or astute information marketers that are always looking for the one thing they missed…..  

..…OPTIONAL DAY BEFORE THE SUMMIT: THE A-TO-Z INFO-BUSINESS BLUEPRINT SEMINAR FOR INFO-MARKETERS and WANNABEES.   

Maybe you heard the Gold tape of Bill’s ‘nite owl presentation’ at the Alumni-Alumni Event, which he titled ‘The Ultimate Information Marketing Shortcut.’  If you did, you probably echo what I heard from many who were there: the most complete, down to earth, 1-2-3, A-B-C “picture” of how an info-business goes from start to profits to sophistication. If you missed it, you’ll have to take my word for it. But there, Bill only had 90-minutes; here, the full day.  

For someone just starting or in the early stages (1-2 years), this BLUEPRINT SEMINAR is an incredible shortcut.  You MUST come in the day before to get your equivalent of the ‘4 year degree’ AND the ‘architect’s blueprint’ for building one of these businesses brick by brick. 

For someone who is relatively new to the information marketing business, you also MUST come in the day before and use this as a way to take your business from incubator…to infancy…to adulthood. 

Heck, for all you info-preneurs out there who think you are running a mature information marketing business, I’ll bet you the biggest steak in Ohio that you won’t be able to sit through the entire A-TO-Z Info-Business Blueprint Seminar Day and not walk out without pages of notes to implement as soon as you get back to your office. (Or, you can be like Ron LeGrand and call your office before you leave the Summit to delegate everything to Vicky and Danielle.) 

Why You Should Put on a Ski Mask, Lower
Yourself from the Ceiling on a Wire Like Tom Cruise In ‘Mission Impossible,’ To Steal BILL’S Blueprint 

Bill launched his own, first information marketing business (BGS MARKETING SYSTEMS) June of 1999. His small niche was menswear retailers, with a total prospect universe of just over 5,000. Within his first 120 days, he had lead generation ads running, customers (members) being acquired, his first ‘kit’ done and being delivered. So, if a fast start interests you, he can explain how that’s done. Within 16 months, he hit the 1,000 member (kits sold) mark.  He was an early adopter of ‘forced continuity,’ now used by every Platinum Member (many following his lead) and most of my other clients. His business was profitable its very first year and its profits have grown each successive year. Currently, he has over 3,000 members and has tested a number of other niches, successfully establishing himself in three additional ones, replicating exactly the same business blueprint.  His primary marketing funnel has twelve steps, flawlessly executed.  He has kits, other products, and occasionally puts on a seminar. Although he doesn’t reveal revenue numbers…I know for a fact that the guy doesn’t ever have to work another day of his life. 

Bill uses trade journal advertising; joint ventures with trade journals, associations, trade shows and even manufacturers in his industries; direct-mail; audio-tapes; tele-seminars; websites; e-mail and telemarketing. 

And until 2004, he was doing all of this part-time. 

He has two very successful retail stores of his own in Baltimore. Until recently, he managed the day-to-day operations and is still Chairman of the Board. Of course, he does the marketing for them (won’t trust that to anbody), creating over 20 different multi-step, multi-media campaigns during the year.  

Oh, and the entire BGS Marketing staff consists of – Kendra and Darlene. 

His ‘blueprint’ doesn’t just build a successful and profitable info-business line by line, brick by brick. It builds an organized, systemized, efficient one. 

Bill does everything he can to avoid more manual labor, like consulting. But, he occasionally (almost secretly) takes on private clients that he enjoys and can add a huge growth to their info-businesses.  Just take a look at what another info-marketer, Brian Sacks, has to say about Bill launching him from step one:

And as you know, Bill took over my newsletter/membership business at the end of last year. He has added a year’s worth of new members in the first 90 days of the year.  Along the way, he’s quickly learning some lessons about a non-niche info-business – about front-ending a newsletter (this is one of, if not the toughest marketing challenges in all of infomarketingdom). In toto, another complete business blueprint and success. 

            You can spend $10,000.00, $20,000.00, or more making mistakes, wandering down blind alleys, stubbing your toes, bloodying your nose to create your own blueprints. Or you can come and swipe these, without hanging upside down, getting shot at or getting your own theme song – cheap.  Seems like a simple choice.  

INFORMATION MARKETING

BUSINESS DEVELOPMENT BLUEPRINT

(Partial List of Topics Discussed) 

1 Day Seminar,

Presented by Bill Glazer 

-         Seven Decisions the New Info-Marketer Needs to Make

-         How to Evaluate a Niche or Subculture Market

-         How to Thoroughly ‘Profile’ the Prospective Customer

-         How to Leverage the Affinity You Have with a Niche

-         How to Create a Relationship with a Niche You Have NO Affinity With

-         How to Get Testimonials When You Just Start Out in a Niche

-         How to Get GREAT Testimonials From Customers/Members

-         How to Use Your Lead Generation Strategies to Give You a Whole Lot More Information About Your Market Than JUST New Leads 

-         A Close Look at a Beginning, Simple Marketing Funnel

-         An Inside Look at the 6 Year Evolution of My Marketing Funnel

-         An Inside Look at My 2004 Marketing Funnel

-         How to Create Joint Ventures That Produce Good Leads @ Bargain Cost

-         How to Work Effectively With Trade Journals and Associations

-         How to Systemize and Automate the Entire Marketing Funnel

-         How to Grow Rapidly with Minimum Staff

-         How to Find the Right Staff for an Info-Marketing Business (#1 headache I hear!)

-         When to Give Up the Front-End and Concentrate on the Back-End

-         The Easiest Ways to Create Back-End Products

-         Different Coaching Program Models to Consider

-         How to Minimize “Drop-Out” from Your Coaching Program

-         Outside-The-Box Lead Generation Strategies (Like “The Industry Survey”)

-         Successful Uses of Audio-Tapes as Sales Tools

-         How to Sell Via Trade Shows, Seminars and Speaking Opportunities

-         How to (Legally) Use Broadcast FAX

-         How to Mine Unconverted Leads 12 To 36 Months After Acquisition

-         How to Build the Most Saleable Info-Products/Kits

-         How to Minimize Refunds

-         How to Maximize Referrals

-         THE COMPLETE BUSINESS BLUEPRINT – Used for My ‘BGS Marketing’ Business and GKIC (Glazer-Kennedy Inner Circle)

-         How to Maximize Profits AND Customer Value with ‘Forced Continuity’

-         How to Front-End a Newsletter

-         How an “Offline Guy” Uses the Internet Painlessly and Profitably

-         An Inside Look at the Financial Truths of Info-Businesses: Actual Revenues, Costs, Profits, etc. (Real Case Histories)

-         How to Identify Missed Opportunities in Your Info-Business Plan

-         7 Most Frequently Made Mistakes to Avoid

-         How to Expand from One Niche to Multiple Niches – How I’m Doing It Now

-         How to ‘Negotiate’ with Media to Make Sure You Get the Best Deal…Even After They Already Said You’ve Got the Best Price

-         How to Analyze New Vendors to Avoid a Business Nightmare

-         Copywriting Formulas and Shortcuts (I’ll Give You My Own Copywriting Questionnaire That I Use Personally Before I Write Copy for a Client or Myself)

-         Frank Discussion on Outsourcing vs. Doing it In-House (The Pros and Cons)

-         When Do You Give Up on a Niche 

Now, I’ve got to painfully make not 1, but 2 confessions to you: 

Confession #1:  I’ve never told this to Bill’s face because I don’t want to give him a swelled head, but at the Platinum Meetings, I’m taking down notes whenever he speaks.  He just has an uncanny ability to see the hidden opportunity in different marketing strategies and business situations. (Shhhh…don’t tell him I said this.)  

Confession #2:  During the Optional A-Z Info-Business Blueprint Seminar, I’m forcing Bill to show you and tell you about a subject that I have NEVER been willing to discuss.  As you’ve heard me say many times, Bill is a more organized businessman than me and runs a much better business model than I care to do.  I know this is what you want to hear about because this is what I get questions about all the time.   Quite frankly, it’s the lousy but NECESSARY part of the business that I hate.  During Bill’s discussion he will be incorporating his model into his presentation and is willing to take questions to answer your particular challenges. 

            Obviously, The Info-Marketers’ Summit Is THE Place To Be. 

This is the 1^st annual Glazer-Kennedy Inner Circle Info-Marketers’ Summit. To rub elbows – and brains – with the most electric, dynamic group of info-marketers assembled anywhere, at any time, this is the place to be. There will be millionaires and rank beginners and everybody at every stage in-between. Techno-geeks and snail-mailers. Young kids, old geezers.  Niche and non-niche marketers. After all, there’s no other breeding ground for info-marketers anywhere like the one that’s developed within my Inner Circle. 

This is the place where info-marketers will come to share experiences, show off their best strategies, make deals, form alliances, solve problems, be early adopters of new opportunities.  

If you miss out this year, you’ll wait a whole year before another opportunity comes around. That could cost a lot. 

Which brings me to ‘cost.’  More appropriate to say ‘investment.’

 There are two options for the 2½ day Summit:

 To PARTICIPATE and PRESENT during  the Summit --- that means enter the contest (as many categories as you wish), compete for the group weekend in Baltimore AND compete for Info-Marketer of the Year….submit your “TOUGHEST” challenge or question….and engage in discussions throughout the Summit…. 

NOTE: You can bring one additional key employee, spouse, or business partner with you at half of your eligible membership investment. 

            Or, ONLY TO OBSERVE, attend, listen, look and learn, but not participate in the contest, not to present to the entire group. 

NOTE: You can bring one additional key employee, spouse, or business partner with you at half of your eligible membership investment.

 And for the BLUEPRINT SEMINAR, the day before:

NOTE: You can bring one additional key employee, spouse, or business partner with you at half of your eligible membership investment.

             OBVIOUSLY, this is a very good time to upgrade from Silver to Gold or Gold+, or from Gold to Gold+, receive the lower tuition fee, and attend the Gold+ reception. It’s no secret we’d like everyone to be Gold+.  In this case, Gold+ Members are rewarded with a discount equal to as much as 10 months’ Gold+ Membership. Plus, you’ll get to attend both of the Gold+ ONLY sessions. If you need to upgrade, just check off the appropriate box on the Registration Form. Lists of all Gold, and Gold+ benefits are detailed on the back of the form. If you must, call the Glazer-Kennedy Inner Circle offices at 410-951-0146.

                            Well, what about the amount of the investment?

             Depending on the pricing structure within your own info-business, we should be looking at the equivalent of one to no more than four front-end sales, maybe one measly boot camp registration. It should require barely one mediocre idea gained and applied to recoup it all!  If you get something really good, and you’ve got a ‘going’ info-business, you might get a 1,000%, 2,000%, 5,000% return on this investment. Frankly, if you have a ‘going’ info-business, this should not be a decision you agonize over or ponder. Nor would I suggest that, as Bill IS capping the number of participants.

             If you’re new or “young” in the info-business, you MUST be at the BLUEPRINT SEMINAR, and you ought to at least come to the Summit as an observer, although you can attend ONLY the Blueprint Seminar if you like, and not stay for the Summit.  Either way, I can assure you, you can pee away a lot more than this very quick, very early, simply in mistakes, over-payments for goods and services, in getting an    info-business off the ground.  This will shorten your learning curve dramatically, and what’s months of needless mistake-making worth?

             Oh, if taking care of this in EZ-PAY INSTALLMENTS is a helpful convenience, the sooner you register, the more months there are to spread your payments. If registering in May, 6 months. If registering in June, only 5. If July, if there’s any room left, 4.

             Details:   The Summit is on November 4-6.  The Blueprint Seminar, November 3.  To get me to agree to do my part, Bill has put the Summit at a top hotel right smack in the middle of beautiful downtown Cleveland, so I lose no racetrack time. In November, you get invigorating lake winds. You’ll be within a short, brisk hike to the Rock ‘n Roll Hall of Fame, the Mecca every baby boomer must visit. See Jimi Hendrix’ guitar. See Elvis’ last bucket from Colonel Sanders, greasy fingerprints and all.  And you’re surrounded by the Renaissance Restaurant and Club District, with plenty of fun places to go hang out after the work days. You might even want to come a day early or stay a day late for fun. Very good travel connections in here from all parts of the country, by the way – it’s a Continental hub. Airport’s about 10 minutes from downtown.

             Wrap-Up:  If I was going to pick somebody to teach a blueprint for this business to my best friend or brother, it’d be Bill. Get the blueprint.  And, for anybody serious about maximum profits in the information business, this Summit is THE place to be, THE group to be with.  Small warning: Bill reserves the right to raise the fees without notice, so it’ll pay to register IMMEDIATELY. (Blame me. I’ve taught everybody this trick. The indecisive procrastinators pay more.)

             By the way, people have been asking me to do an annual Summit like this just for info-marketers for some time. It’s not work I was willing to add to my plate. Bill is. This IS something of an enlarged Platinum meeting. Certainly the closest you can get to being in Platinum without actually being in Platinum (which costs $12,000.00 a year, is limited to 18, and has a waiting list). You really do NOT want to be left out of THIS!

             See you at the Summit. 

Dan Kennedy

 PS: SPECIAL GOLD+ EVENT:

On Saturday, when Summit attendees depart, GOLD+ MEMBERS will stay for a quick ‘working lunch,’ followed by a Full Day (8-hours) of Open Hot Seats for Gold+ Members*. This is NOT limited to info-marketing.  ANY marketing or business topic, question, challenge is fair game. As many as can be fit in. We’ll do as many as we can.  Turn problems into opportunities, like pulling rabbits out of a hat. This is a FREE, previously unannounced ‘benefit’ when we introduced Gold+ in January.  Obviously, the value in attending this one day makes Gold+ a steal.

(*You do NOT need to attend the Information Marketers’ Summit to come to the Full Day Gold+ Hot Seat Seminar. It is FREE to ALL Gold+ Members.  If only coming to the Gold+ Event, please note on the enclosed enrollment form, and plan to arrive at noon, stay until 8:00 PM.)           

PPS: BONUSES: 

HUGELY VALUABLE BONUS #1:

You will go home from this year’s INFO-MARKETERS’ SUMMIT with  three CD’s containing excerpts from and complete tele-seminars…. Six different tele-seminars….each one selling something different, each one from a different    info-marketer…..each one a winner. This lets you eavesdrop on six different highly profitable tele-seminars, listen repeatedly, take notes, and use what you will in crafting your own. (If this is ever made available to non-Summit attendees, it will sell for at least $199.00.)  

HUGELY VALUABLE BONUS #2 (FOR ATTENDEES OF OPTIONAL DAY BEFORE, BLUEPRINT SEMINAR):A tube of blueprints. Schematic, step-by-step diagrams of every part of Bill’s BGS MARKETING info-business and the ‘new’ Glazer-Kennedy Inner Circle           info-business. 

HUGELY VALUABLE BONUS #3 (ONLY FOR THE FIRST 30 SUMMIT PARTICIPANT-REGISTRANTS):Bill has put together a packet of ‘real’ samples of his most recent winning lead generation ads and sales letters to sell kits and other front-end products. 

A personal note from Bill Glazer: 

You might be asking yourself right about now, why am I doing this? To be honest, I’ve asked myself this question during the past couple of weeks when Dan and I first started talking about this. As you can imagine, this is going to be a mountain of work to organize and present all of the content. Of course, Dan and I will make some money here.  

But, believe me or not, it’s not about the money. Sure the money’s nice, but what I really like to do is teach and give back to people who want to learn from my experience. 

Ron LeGrand always says "that when the student is ready, the teacher will appear."  Well, if you are ready, you are in for a money-making event of a lifetime. 

Of course, if at anytime during the Information Marketers’ Summit or Blueprint Seminar you feel as though you aren’t getting your money’s worth, just see any staff member and we’ll process a full refund for you. 

On the other hand, if you feel as though you get ‘at least’ ten times your money’s worth, Dan and I aren’t opposed to accepting an additional fee from you at your discretion!!!

One final thing.  THIS IS DEFINITELY NOT A ‘PITCH’ FEST.  This is all about teaching and sharing. We probably will allow some vendors to make their products and services available to you, but only when appropriate and with YOUR interest in mind. So, you can leave the checkbook in the room and come prepared to experience what will be the most in-depth Event of its kind.   

Want To Know What ‘TOP’ Info-Marketers Say About Bill Glazer….

Well, Just Read What Kennedy 2004 ‘Elite’ Platinum Members

Have To Say……

“Bill Glazer saves us a lot of work. We sit back and wait for him to come up with and test killer ideas and we simply adapt them to our business.  He is one of the sharpest marketing minds in America.  Don’t tell him this, but we should be sending him monthly checks for creative royalty.  If we did, they’d be HUGE” 

   Ron LeGrand – Platinum Inner Circle Member
Global Publishing

            “I’ve got a very large library and spend tens of thousands of dollars on marketing material and training every year. I can honestly say Bill Glazer is one of the brightest and most creative direct marketing minds on the planet.             
          I used ideas and strategies he taught me to sell out my recent $1697 per person bootcamp 6 weeks in advance.  Since we sold out so far in advance, I used an idea Bill showed me to generate 97 sales of bootcamps-in-a-box (audio and videotapes of the event) for as much as $997 each.
          Bill recently spoke at my bootcamp and was one of the highest rated speakers with one of the best sales. That's a hard combination to find.
          His knowledge and comments are concise and right on target and if Bill says something, he delivers 100 fold. I highly recommend getting all of Bill's materials and attending his info-seminar. First, it will save you tens of thousands of dollars in mistakes, but more importantly, make any info-marketer who is serious, ten times or more the investment in profits.
          If you are serious about information marketing, do everything you need to do, including crawling over broken glass, to get to Bill's information marketing seminar.”                                                           

          Rory Fatt – Platinum Inner Cirlce Member
          Restaurant Marketing Systems 

"One of the sharpest advisors I turn to for my information marketing business is
Bill Glazer. Every time I listen to Bill - more money comes to me. The latest idea he gave me was just one simple tweak. But this little addition is going to easily help me sell out a $4,000/per person seminar for a big six-figure payday. Simply….Brilliant."

 
Yanik Silver – Platinum Inner Circle Member
The Internet ‘Wizard’
Surefire Marketing

"I like to call Bill Glazer the ‘heavyweight champion’ of direct response marketing.  Bill is an incredible technician that we can all learn from. I've used many of his strategies in my business, with great results."  
                                                                           

 Matt Furey – Platinum Inner Circle Member
Matt Furey Ent.

“If you're an Information Marketer, OR, have any hopes of someday becoming a successful one, then you need to be glued to every word I say below!

I've made a large 6 figure income working from home in the Information Business for 6 years now. I market products and services to the mortgage industry. I study the business HARD, and I know where to go for the best available advice, guidance and inspiration.

That's why I jump at every chance to buy any product that Bill Glazer sells and go to any event that Bill Glazer's involved with.

Becoming a success in the Information Business is SO easy when all you have to do is follow the advice of REAL winners like Bill Glazer!

Reed Hoisington – Platinum Inner Circle Member
Owner, RHPI
                                                                                                  

“Bill Glazer has helped me simplify and get my information business better organized and far more productive. Bill makes this easy. I've stopped doing things the hard way, thanks to Bill.” 

 Bob Willis – Platinum Inner Circle Member
  The Coaching Program

"Just listening to and copying how Bill Glazer uses multi-step, multi-media to market his Information Marketing Business has made all the difference in the world to us. We have now added Voice Broadcast and personalized handwritten letters to our sequence in order to fill seats at seminars.  

Since adopting Bill's strategies, we have seen 'at least' a 50% increase in
attendees showing up for seminars!"

Alan Jacques & DJ Richoux – Platinum Inner Circle Members
Business Breakthrough Tech.

            “Bill, I wanted to drop you a note and let you know how much I appreciate all your help getting my small business and info-business off the ground at a running start, and as you know, the results have been outstanding! 

            A few things come to mind when I think about Bill Glazer - mentor and

to-the-heart accuracy. You always get to the heart of the matter with ‘real world’ experience and down-to-earth solutions that are amoeba proof. 

            If an old Marine hard-head like me can make tons of cash from your advice, everyone should listen, and listen well to anything you have to say about marketing.  In the world of today’s B.S., no experience sales guru’s, with no ideas of their own, that are just rewording someone else’s lessons, your success and continued cutting edge strategies are refreshing.” 

Mike Storms – Platinum Inner Circle Member
Black Belt Marketing

“Bill Glazer and Dan Kennedy are the best people on the planet to learn the information marketing business from.  Bar none!  After learning just a portion
of what they know, I can now market with confidence.  I can easily spot the
huge mistakes the traditional marketers make.  After sitting with them, you
walk out feeling like you’ve had a brain transplant - literally.  Did I mention
that my income also went up?  My results are now predictable.  No more
guess work.   

You’d be making marketing suicide by not feasting at their table.  There are few decisions you shouldn’t stew about in life.  Attending any event they hold is one of them.  Just do it!” 

Chris Brady, DDS – Platinum Inner Circle Member
The Brady Group

“During the last Platinum meeting, Bill gave me one idea for my own coaching program that allowed me to double the number of people I could handle, and therefore double my income on this very lucrative back-end program. This guy really knows his stuff!”

Jerry Jones – Platinum Inner Circle member
Jerry Jones Direct

"With only a few days spent in a room with Bill listening to his advice and strategies, it immediately put tens of thousands of dollars to my bottom line. Listen to what he has to say, and when he opens his mouth, he shows you new and unique ways to make money no matter what business you are in. To say he is creative is an understatement!"

 

Corey Rudl – Platinum Inner Circle Member
MarketingTips.com