In the past I wrote about the power of anonymous advertising. One notable example was of restaurateur, Ed Novak, who at the time owned The Broker Restaurant in Denver (he’s since sold to Jerry Fritzler who interestingly started out as a bus boy in the restaurant). Since beginning with $900 in capital over 40 years ago, Ed repeatedly flummoxed his competitors with strategies like free shrimp cocktails for all customers…a [...]
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